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See Lee Odden Speak at Nimble Virtual Event: The Ultimate Influencer Marketing Playbook LIVE

2018-10-05 22:03:46| Marketing and Public Relations - M&O

What is the state of influencer marketing in today’s B2B and B2C space, and how can you find and build mutually beneficial relationships with the right influencers? Join TopRank Marketing chief executive Lee Odden and a panel of four other industry experts including Jon Ferrara, Marcy Massura, Sam Fiorella and Brian Carter for Nimble’s “Ultimate… The post See Lee Odden Speak at Nimble Virtual Event: The Ultimate Influencer Marketing Playbook LIVE appeared first on Newsroom.

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American Marketing Association Features Lee Odden in Virtual Conference: Be the Best Answer for Customers

2018-10-02 22:03:24| Marketing and Public Relations - M&O

How can you be the best answer for your customers with content and SEO? What’s the best way to use SEO data to inform content and influencer selection? Join TopRank Marketing chief executive Lee Odden and learn how and why delivering “best answer” content is more important than ever, on Wednesday, October 3 from 12:15… The post American Marketing Association Features Lee Odden in Virtual Conference: Be the Best Answer for Customers appeared first on Newsroom.

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Lee Odden Named to The Digital Marketing Institute Global Industry Advisory Council

2018-09-25 12:35:59| Marketing and Public Relations - M&O

TopRank Marketing is happy to share that our CEO Lee Odden has been named to the Digital Marketing Institute Global Industry Advisory Council (GIAC), along with top industry leaders from Facebook, IBM, Microsoft, Google, LinkedIn, Coca-Cola, Hubspot, The Economist, and others. The Digital Marketing Institute provides the most widely taught set of Certification Standards in… The post Lee Odden Named to The Digital Marketing Institute Global Industry Advisory Council appeared first on Newsroom.

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Bacardi gifts Patron CMO Lee Applbaum same post for Grey Goose

2018-08-08 13:57:00| Daily beverage news and comment - from just-drinks.com

The CMO of Bacardi's Patrón Spirits, Lee Applbaum, has been appointed to the same role at the group's Grey Goose vodka brand.

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How Can Marketers Improve Trust, Authority & Credibility? Lee Odden Explores During IDMA 2018 Keynote In Mumbai

2018-06-15 19:30:47| Marketing and Public Relations - M&O

What are the best ways that digital marketers can improve trust, gain authority, and grow credibility? Actionable answers await as TopRank Marketing chief executive and co-founder Lee Odden presents a major global keynote presentation during the Indian Digital Marketing Awards conference on June 27, 2018 in Mumbai, India. [caption id="attachment_6801" align="alignright" width="200"] Lee Odden[/caption] Lee brings his noted influencer marketing background to IDMA 2018 for "5 Secrets to Growing Influence in Marketing," which he'll present as a conference global keynote speaker on Wednesday, June 27 at 12:25 p.m. in Mumbai. "The average tenure of a CMO is under four years, representing a crisis in confidence when it comes to marketing," Lee noted. "To advance the valuable contributions marketing can make to everything from short-term sales to long-term market share, it is important for marketers to build trust and influence within their own organization," Lee added. Lee will examine how you can bring marketing back in a digital world with a recent past that has been marred by challenging concerns facing media platforms from fake news to inappropriate content, to measurement. Lee will explore what needs to be done to dial the conversation back on marketing, and to put the smart marketer at the forefront of change. With the credibility of marketing among customers and within companies at risk, how can marketers improve trust, authority and credibility? In this keynote presentation, Lee will share five actionable secrets to building greater influence in marketing, to help you: Understand the nature of influence both internally and with customers Build trust with company executives to inspire more confidence in marketing Learn how major brands are using influence to achieve greater success with marketing to customers Put marketing first by making customers the focus of your digital marketing Registration and complete IDMA 2018 conference details are available on the IDMA 2018 website. We hope you'll join us in Mumbai for Lee's latest insightful keynote, or follow along on Twitter using the #e4mIDMA hashtag. The post How Can Marketers Improve Trust, Authority & Credibility? Lee Odden Explores During IDMA 2018 Keynote In Mumbai appeared first on Newsroom.

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