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VIZIO Ads launches frequency control for Smart TV advertisers

2021-02-19 18:30:54| Digital TV News

VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.

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YouTube launches audio-only ads to reach at-home consumers

2020-11-18 15:09:00| Daily beverage news and comment - from just-drinks.com

YouTube is to introduce audio-only advertising for brands as consumers increasingly listen to music at home.

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Xandr launches Pause Ads

2020-01-07 18:30:11| Digital TV News

Xandr has announced Pause Ads. These dynamic ad formats complement, rather than disrupt, the viewing experience via the 'pause' button, since consumers only see the ads when they take a break from the content they are watching.

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