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VIZIO Ads launches frequency control for Smart TV advertisers
2021-02-19 18:30:54| Digital TV News
VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
Tags: control
ads
smart
frequency
YouTube launches audio-only ads to reach at-home consumers
2020-11-18 15:09:00| Daily beverage news and comment - from just-drinks.com
YouTube is to introduce audio-only advertising for brands as consumers increasingly listen to music at home.
Tags: reach
ads
youtube
consumers
Xandr launches Pause Ads
2020-01-07 18:30:11| Digital TV News
Xandr has announced Pause Ads. These dynamic ad formats complement, rather than disrupt, the viewing experience via the 'pause' button, since consumers only see the ads when they take a break from the content they are watching.
Tags: ads
pause
launches
launches ads
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