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Tag: marketing
Stocker marketing
2020-12-01 21:25:00| Beef
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How to tailor your spirits marketing to the consumer of today - and tomorrow - comment
2020-11-25 13:54:00| Daily beverage news and comment - from just-drinks.com
Virtue signalling is a very easy hole to fall down when it comes to marketing spirits brands - particularly today with the hyper-connected consumer. However, category commentator Richard Woodard believes he has found an activation that skirts the hole and ticks all the 21st Century spirits brand boxes.
Tags: today
comment
marketing
consumer
How hops could become part of beer's marketing lexicon - comment
2020-11-25 11:22:00| Daily beverage news and comment - from just-drinks.com
In days gone by, the role of hops in brewing was only of interest to the true beer aficionado. Times have changed and, with the advent of the craft brewing boom, consumers know more about hops than brand owners give them credit for. Category commentator Stephen Beaumont believes this awareness offers a marketing opportunity for beer brands big and small.
Tags: part
comment
marketing
beers
Ballantine's goes global with latest marketing campaign - video
2020-11-17 17:20:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has announced details of a worldwide activation for its Ballantine's blended Scotch whisky brand.
Tags: video
latest
global
marketing
Wolf Blass marketing push returns to the UK - video
2020-11-17 16:20:00| Daily beverage news and comment - from just-drinks.com
Treasury Wine Estates has added the Red Label series of wines from Wolf Blass to the latest version of the brand's recent UK marketing activation.
Tags: video
uk
marketing
returns
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