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See Lee Odden Speak at Nimble Virtual Event: The Ultimate Influencer Marketing Playbook LIVE

2018-10-05 22:03:46| Marketing and Public Relations - M&O

What is the state of influencer marketing in today’s B2B and B2C space, and how can you find and build mutually beneficial relationships with the right influencers? Join TopRank Marketing chief executive Lee Odden and a panel of four other industry experts including Jon Ferrara, Marcy Massura, Sam Fiorella and Brian Carter for Nimble’s “Ultimate… The post See Lee Odden Speak at Nimble Virtual Event: The Ultimate Influencer Marketing Playbook LIVE appeared first on Newsroom.

Tags: live event marketing lee

 

Diageo readies Seagram's 7 marketing push in the US

2018-10-04 13:58:00| Daily beverage news and comment - from just-drinks.com

Diageo-owned American whiskey brand Seagram's 7 has announced its first integrated marketing campaign in the US for more than a decade.

Tags: the us marketing push

 
 

American Marketing Association Features Lee Odden in Virtual Conference: Be the Best Answer for Customers

2018-10-02 22:03:24| Marketing and Public Relations - M&O

How can you be the best answer for your customers with content and SEO? What’s the best way to use SEO data to inform content and influencer selection? Join TopRank Marketing chief executive Lee Odden and learn how and why delivering “best answer” content is more important than ever, on Wednesday, October 3 from 12:15… The post American Marketing Association Features Lee Odden in Virtual Conference: Be the Best Answer for Customers appeared first on Newsroom.

Tags: for features american marketing

 

Lee Odden Named to The Digital Marketing Institute Global Industry Advisory Council

2018-09-25 12:35:59| Marketing and Public Relations - M&O

TopRank Marketing is happy to share that our CEO Lee Odden has been named to the Digital Marketing Institute Global Industry Advisory Council (GIAC), along with top industry leaders from Facebook, IBM, Microsoft, Google, LinkedIn, Coca-Cola, Hubspot, The Economist, and others. The Digital Marketing Institute provides the most widely taught set of Certification Standards in… The post Lee Odden Named to The Digital Marketing Institute Global Industry Advisory Council appeared first on Newsroom.

Tags: digital global marketing industry

 

This week in spirits & wine, featuring Diageo's use of data for marketing purposes, just-drinks & The IWSR's' latest Scotch whisky research and what consumer cut-through for cocktail competitions?

2018-09-21 16:25:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global spirits & wine categories. Click the links to view our round-ups for beer & cider and soft drinks & bottled water.

Tags: for what data research

 

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