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Actega North America appoints new vice president of sales and marketing

2019-06-05 15:51:00| Label and Narrow Web Breaking News

In this position, Lee Andrews will oversee sales, marketing, business development and brand owner activities.

Tags: north sales marketing america


MillerCoors readies US marketing push for Arnold Palmer Spiked Half & Half - video

2019-06-05 13:30:04| Daily beverage news and comment - from just-drinks.com

The US arm of Molson Coors has lined up a media campaign for the Half & Half variant in Hornell Brewing Co's Arnold Palmer Spiked flavoured malt beverage line.

Tags: video half marketing push


Coca-Cola Energy hits UK with music-based marketing drive

2019-06-03 15:57:00| Daily beverage news and comment - from just-drinks.com

Coca-Cola European Partners has kicked off a UK marketing push for the recently-released Coca-Cola Energy variant.

Tags: marketing drive energy hits


Altia updates pack, readies global marketing push for Larsen Cognac

2019-05-29 16:13:00| Daily beverage news and comment - from just-drinks.com

Altia Corp has introduced a packaging update and global marketing campaign for Larsen Cognac as the company looks to highlight the brand's heritage while promoting its "modern and colourful approach". 

Tags: global marketing updates pack


Why gaming is the next frontier for drinks marketing - Consumer Trends

2019-05-14 11:40:00| Daily beverage news and comment - from just-drinks.com

When I was ten, I begged my parents to allow me to use my Christmas money to buy a Sega Megadrive. This was a computer console at the height of gaming sophistication at the time, with its trusty blue hedgehog, Sonic, leading a whole band of children and adults on an endless quest to bag as many gold coins as possible, without falling to their deaths. Computer games were something that occupied a number of my childhood years, before I got interested in music (Oasis were much better than Blur!), make-up and boys. It appears, however, that for many people gaming isn't something that they grow out of, but rather continue throughout their lives.

Tags: marketing consumer trends gaming


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