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Tag: marketing

Amazon Sidewalk and Why Marketing Expertise Matters

2021-06-14 13:00:00| TechNewsWorld

The problem with Amazon Sidewalk isn't the technology. It's the lack of clever marketing which is pervasive in the technology market. Let's explore one of the sustained weaknesses in tech -- the lack of critical marketing acumen. We'll then close with the product of the week, an alternative to the Ring video camera that also might make a quick and easy Father's Day present.

Tags: marketing amazon matters expertise

Evonik, Biesterfeld & CheMondis Form Collaboration in Digital Sales, Marketing for Coating ...

2021-06-07 23:09:25| Coatings World Breaking News

Evonik and Biesterfeld are strategic partners in the Coating Additives segment.

Tags: form sales digital marketing

In cattle marketing, keep your eyes on the prize

2021-06-04 17:03:00| Beef

That prize is making money, and being market aware can make a difference in your cattle business

Tags: the marketing eyes prize

Digital Marketing and Communication Specialist Belgium, Canada

2021-05-18 18:14:45| Space-careers.com Jobs RSS

Position Reference 796 We are currently looking for a Digital Marketing and Communication Specialist to join our Marketing and Communications Team either in Wavre, Belgium or Montreal, Canada The key person will be responsible for all aspects of RHEAs digital marketing and communication operations. The primary goal will be to help grow RHEAs brand influence across Europe and Canada, and increase brand loyalty and awareness. Tasks and Activities The scope of work will include Design and oversee our digital marketing campaigns, including SEO, email, social media and advertisements. Manage online brand and product campaigns to raise brand awareness. Help grow our five online channels RHEA GroupCanada LinkedIn, Twitter, Facebook, YouTube including the creation of content, monitoring, engagement and data collection. Prepare accurate reports on all marketing campaign activity performance. Maintain a healthy CRM in compliance with GDPR. Set up lead generation tactics and automations. Support external events through attendance, live social media coverage and promotion. Support internal communications and campaigns. Identify the latest trends and technologies affecting our industry. Work with the Marketing and Communications team to brainstorm new and innovative growth strategies. Identify trends and insights and optimize spend and performance based on the insights. Provide thought leadership and perspective for adoption where appropriate. Skills and Experience The following skills and experience are mandatory Bachelors or Masters degree in marketing. 4 year of relevant experience either in marketing or commucation. Excellent knowledge of marketing channels Google search, email marketing, social media. Excellent knowledge of analytics tools e.g., Google Analytics, HubSpot, DataBox. Excellent knowledge of CRM tools HubSpot, SalesForce. Ability to write convincing and conversiondriven copy. Ability to create videos or use video editing software. Analytical, responsible, curious, proactive and creative attitude. Team working spirit. Excellent communication skills. Up to date with the latest trends and best practices in online marketing and measurement. Fluency in English and French, both written and spoken. What you will get in return The ability to work in a challenging and varied role in a growing company. The ability to discover and be part of the exciting world of space, defense and cybersecurity. Be part of a people centric, international family minded company that can inspire you. Flexibility and opportunity to demonstrate entrepreneurship. A competitive salary and benefits package. Be part of a team continually evolving the RHEA brand magic, and grow internationally with us. How to Apply Looking to take your career to the next level? Interested applicants should submit their CV and Cover Letter to RHEAs Recruitment team at careersrheagroup.com no later than 13082021. Preference will be given to candidates eligible for an EU or national personal security clearance at the level of CONFIDENTIAL or above.

Tags: canada digital marketing communication

Infographic: Dont Sabotage Your B2B Influencer Marketing Success

2021-04-30 13:00:25| Marketing and Public Relations - M&O

Have you succumb to any of these 5 all-to-common approaches to B2B influencer marketing that end up sabotaging your strategy? Waiting to Recruit Believing the Hype Content Mismatch Transaction = Little Action Failure to Communicate In the following infographic our CEO Lee Odden shares best practices to overcome each and achieve greater levels of expertise, empathy and skill. You can download a PDF version of this infographic here. Also check out a blog post version of this infographic by our CEO Lee Odden, 5 Ways B2B Marketers Sabotage Influencer Marketing Success, which was first published on TopRank's Online Marketing Blog. The post Infographic: Don’t Sabotage Your B2B Influencer Marketing Success appeared first on Newsroom.

Tags: marketing success b2b sabotage

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