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Marriott Hotels 'exceptional' chief Arne Sorenson dies aged 62

2021-02-16 17:43:31| BBC News | Business | UK Edition

Arne Sorenson transformed the previously family run JW Marriott hotel chain into the world's biggest.

Tags: hotels chief dies aged

 

Nielsen rolls Sorenson Media acquisition into new addressable advertising initiative

2019-02-21 15:30:09| Digital TV News

Nielsen (NYSE: NLSN) has launched an initiative, Nielsen Advanced Video Advertising, that will focus on addressable advertising for Smart TVs and beyond. As part of the initiative, Nielsen has acquired Sorenson Media.

Tags: media advertising acquisition initiative

 
 

Sorenson Media launches addressable TV advertising platform for live linear programming

2018-07-26 15:40:55| Digital TV News

Sorenson Media has announced that it is live with Sorenson Addressable, a targeted advertising platform for television. Sorenson Media has also revealed that AMC Networks is first company to use the new platform.

Tags: media live advertising programming

 

ITV partners with Sorenson Media to launch linear addressable advertising

2017-11-09 17:35:39| Digital TV News

ITV, the UKs biggest commercial broadcaster, has announced a partnership with Sorenson Media. ITV will use Sorenson Medias technology to execute addressable advertising campaigns across ITVs range of linear broadcast channels starting early next year.

Tags: media advertising partners linear

 

Sorenson to Oversee Winnebago Bus Division

2014-07-31 19:34:54| Mobile Homes - Topix.net

Winnebago Industries Inc. has named Jamie Sorenson to the position of director of specialty vehicles.

Tags: division bus oversee sorenson

 

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