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H.B. Fuller Next Gen Positioning Adhesive Up for Hygienix Innovation Award

2020-10-13 15:15:25| Nonwovens Industry Breaking News

Adhesives specialist will present its innovation during virtual conference in November

Tags: award gen innovation positioning

 

Diageo to focus on Gen Z, social media in no- and low-alcohol strategy

2020-09-29 14:03:00| Daily beverage news and comment - from just-drinks.com

No- and low-alcohol producers need to make their brand experience as "beautiful" as regular alcohol to engage with Gen Z consumers driving the category, Diageo's commercial director for Guinness has said.

Tags: media social focus strategy

 
 

Intel launches 11th Gen Tiger Lake processor, unveils new logo and Evo brand

2020-09-03 09:54:00| Telecompaper Headlines

(Telecompaper) The 11th Gen chip also offers support for 8K HDR displays and up to four simultaneous 4K HDR displays, frequencies up to 4.8 GHz, Intel Iris Xe graphics plus enhanced audio with CPU offload for background noise suppression via Intel Gaussian and Neural Accelerator 2.0. Additional features include integrated Wi-Fi 6, integrated Thunderbolt 4 with up to four ports, a CPU-attached PCIe Gen 4 interface and hardware-supported Dolby Vision for immersive content experiences and better system-level power. Tiger Lake comes in 9 processor configurations across two package designs.

Tags: logo brand lake gen

 

How to reach Gen Z in the coronavirus era - focus

2020-08-06 13:25:00| Daily beverage news and comment - from just-drinks.com

Social media platforms such as TikTok and Instagram have played a large role in Gen Z lives during the coronavirus lockdown. But how can drinks brands target Gen Z consumers through social media in the era of COVID? just-drinks spoke to the alcohol brands and marketing experts using digital platforms to engage the newest demographic of legal-age drinkers.

Tags: focus era reach gen

 

Pernod Ricard eyes Gen Z with Malibu dance campaign

2020-08-05 14:34:00| Daily beverage news and comment - from just-drinks.com

The UK division of Pernod Ricard has kicked off a marketing campaign for Malibu targeting Gen Zs.

Tags: eyes dance gen campaign

 

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