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Tag: diageo
Diageo director told not to share Brexit talks knowledge
2020-10-14 14:34:00| Daily beverage news and comment - from just-drinks.com
UK watchdogs warned Diageo earlier this year that newly-appointed director John Manzoni must not divulge his "privileged insight" on Brexit negotiations to the alcohol giant.
Tags: share
director
knowledge
told
Diageo readies Smirnoff Spicy Tamarind refresh for Dia de Muertos
2020-10-07 13:38:00| Daily beverage news and comment - from just-drinks.com
Diageo has lined up a packaging revamp for the spicy tamarind variant of vodka brand Smirnoff in the US targeted at next month's Día de Muertos (Day of the Dead) celebrations.
Tags: dia
refresh
spicy
muertos
Diageo to focus on Gen Z, social media in no- and low-alcohol strategy
2020-09-29 14:03:00| Daily beverage news and comment - from just-drinks.com
No- and low-alcohol producers need to make their brand experience as "beautiful" as regular alcohol to engage with Gen Z consumers driving the category, Diageo's commercial director for Guinness has said.
Tags: media
social
focus
strategy
Diageo sets up UK direct-to-consumer Haig Club store
2020-09-28 15:04:00| Daily beverage news and comment - from just-drinks.com
Diageo has given the Haig Club Scotch whisky brand its own direct-to-consumer website in the UK as alcohol companies continue to ramp up their e-commerce presence post-coronavirus.
Has Diageo opened the door to a takeover, will alcohol-free spirits really take off and is Anheuser-Busch InBev looking for a new leader? - The just-drinks Analyst
2020-09-21 18:00:00| Daily beverage news and comment - from just-drinks.com
In his latest just-drinks outing, former beverages analyst Ian Shackleton ponders Diageo's next move, the opportunity (or otherwise) of 0%-abv spirits and the likelihood of a new CEO at Anheuser-Busch InBev.
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