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Diageo and Thinfilm Unveil the Connected 'Smart Bottle'

2015-02-25 12:40:03| Beverages - Topix.net

The connected "smart bottle" aims to enhance the consumer experience by using printed sensor tags featuring Thinfilm's OpenSenseTM technology , which can detect both the sealed and opened state of each bottle. The tags and the sensor information they contain will allow Diageo to send personalized communications to consumers who read the tags with their smartphones.

Tags: smart connected bottle unveil

 

Diageo targets in-home consumers with "smart bottle"

2015-02-25 12:29:00| Daily beverage news and comment - from just-drinks.com

Diageo has unveiled a new "smart bottle" that can send consumers targeted marketing even after purchase.

Tags: smart consumers targets bottle

 
 

Diageo adds Dubai to Johnnie Walker Blue Label skyline series

2015-02-23 17:11:00| Daily beverage news and comment - from just-drinks.com

Diageo is to launch a second range of skyline-inspired Johnnie Walker Blue Label bottles, starting with Dubai.

Tags: series blue label adds

 

Suntory Holdings seeks to "eclipse" Diageo, Pernod Ricard in whiskey - report

2015-02-23 12:17:00| Daily beverage news and comment - from just-drinks.com

The CEO of Suntory Holdings expects the company to overtake Diageo and Pernod Ricard as the world's biggest whiskey company, according to reports over the weekend.

Tags: report seeks holdings eclipse

 

just on Call - Diageo still banks on wider gifting culture in China

2015-02-18 16:24:00| Daily beverage news and comment - from just-drinks.com

Gifting is still an "integral" part of wider Chinese culture, but the country's anti-extravagance campaign has been "incredibly disruptive", Diageo's Asia head has told analysts.

Tags: call china culture banks

 

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