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Tag: comscore
Discovery and Comscore partner on measurement, targeting and segmentation
2019-10-28 16:00:13| Digital TV News
Discovery (Nasdaq: DISCA, DISCB, DISK) and Comscore have announced a number of agreements for the use of Comscores audience measurement and consumer insights tools, as well as for partnership to create the next generation of measurement capabilities.
Tags: partner
measurement
discovery
targeting
Comscore to provide measurement for Premion's CTV/OTT ad platform
2019-10-21 17:00:52| Digital TV News
Comscore (Nasdaq: SCOR) has announced that it is to be the the measurement provider for the OTT offering from Premion (NYSE: TGNA). Premion is a CTV/OTT advertising platform enabling local, regional and national advertisers to reach audiences via video programming.
Tags: provide
platform
measurement
comscore
Comscore delivers TV audience data to CTV Media
2019-10-03 14:40:11| Digital TV News
Comscore (NASDAQ: SCOR) has announced a partnership with CTV Media to provide audience data for all clients on a regional and national scale. CTV Media provides data-driven media solutions to advertising agencies for linear & connected TV.
Tags: data
media
audience
delivers
Comscore aligns CTV audience segments with IAB Tech Lab guidelines
2019-09-11 16:30:43| Digital TV News
Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
Tags: tech
guidelines
audience
lab
Last week in media: Lions Gate, comScore and Modern Times Group up double digits, Meredith down double digits
2019-09-09 10:57:00| Telecompaper Headlines
(Telecompaper) The global media sector did well in week 36. Our Global Media index was up 2.0 percent, slightly outperforming the S&P 500 (+1.8%). Double-digit gains were scored by Lions Gate (+20%), ComScore (+19%), Modern Times Group (+13%) and Tegna (+10%), versus just a single double-digit drop for Meredith (-21%). Importantly, the heaviest holdings in our index underperformed only slightly: Alphabet (+1.4%), Facebook (+1.0%) and Walt Disney (+1.7%).
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