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Tag: comscore
Comscore announces measurement agreement with Comcast
2020-02-27 22:30:34| Digital TV News
Comscore (Nasdaq: SCOR) has reported results for the quarter and full year ended December 31, 2019.The company also announced a measurement agreement with Comcast intended to improve direct measurement of television households across the U.S.
Tags: agreement
measurement
announces
comcast
Comscore announces renewal with CBS TV stations
2020-02-20 13:30:12| Digital TV News
Comscore (Nasdaq: SCOR) has announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies.
Tags: stations
renewal
announces
cbs
Comscore to measure The Cowboy Channel and RFD-TV audiences
2020-01-28 14:40:51| Digital TV News
Comscore (Nasdaq: SCOR) and Rural Media Group have announced that Comscore will provide audience measurement using return path data for two of Rural Media Group's networks, The Cowboy Channel and RFD-TV.
Tags: channel
measure
audiences
cowboy
Comscore TV viewing data used to predict advertising audience decline
2020-01-16 21:00:54| Digital TV News
Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
Tags: data
advertising
viewing
audience
Last week in media: Disney+ launches, McClatchy in liquidity crisis, comScore recovers
2019-11-18 07:01:00| Telecompaper Headlines
(Telecompaper) Walt Disney's launch of Disney+, even though in just three countries, was last weeks biggest news. A shock announcement came out of newspaper group McClatchy. It reported an acute liquidity challenge, causing the stock to drop 82 percent in week 46 (in week 45 it was among the strongest performers, up 12%). ComScore once again performed well, up 18 percent. Earlier worries over its viability are disappearing and the stock is now back at levels last seen in July. It more than doubled since September. The Telecompaper Global Media index was up 1.1 percent over week 46, narrowly beating the S&P 500 (+0.9%).
Tags: media
week
disney
crisis
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