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Tag: comscore
Comscore ad marketplace for Connected TV goes global
2020-10-22 16:00:10| Digital TV News
Comscore (NASDAQ: SCOR) has announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application.
Tags: global
goes
connected
marketplace
Comscore launches streaming behavior segments through Tru Optik
2020-10-06 13:30:02| Digital TV News
Comscore (NASDAQ: SCOR) and Tru Optik have announced the launch of behavior segments based on consumer streaming viewership habits. The segments are accessible through Tru Optik's Data Marketplace.
Tags: behavior
streaming
segments
optik
Comscore powers LiveRamp updated TV measurement solution
2020-10-01 13:30:18| Digital TV News
Comscore (NASDAQ: SCOR) and LiveRamp (NYSE: RAMP) have unveiled a version of LiveRamp's TV measurement solution that comines Comscore's data with LiveRamp's identity and data connectivity solutions.
Tags: updated
solution
measurement
powers
Graham Media renews with Comscore for TV measurement
2020-09-24 14:00:00| Digital TV News
Comscore (NASDAQ: SCOR) has announced a renewal agreement with Graham Media Group. Under the agreement, Comscore will provide continued local TV and digital measurement across Graham Media's station footprint.
Tags: media
measurement
graham
renews
Comscore expands global Connected TV footprint with Samba TV
2020-09-21 11:30:03| Digital TV News
Comscore (NASDAQ: SCOR) has announced that it has expanded its TV measurement footprint with Samba TV. The launch of international Smart TV measurement capabilities will begin in select European markets.
Tags: tv
global
connected
samba
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