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Tag: comscore
Comscore research shows continuing surge in U.S. daytime TV viewing
2020-03-31 20:30:00| Digital TV News
New insights from Comscore (NASDAQ: SCOR) reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
Tags: research
shows
viewing
continuing
Comscore sees notable rise in U.S. streaming usage
2020-03-27 15:00:50| Digital TV News
Research from Comscore (NASDAQ: SCOR) finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the latest example of how media consumption shifts are rapidly occurring amid the COVID-19 pandemic.
Tags: rise
usage
sees
streaming
Comscore reports surge in U.S. in-home data usage
2020-03-24 19:00:59| Digital TV News
Comscore (NASDAQ: SCOR) research shows that in-home data usage has jumped as millions more people work from home and American schools shut down amid the COVID-19 pandemic. Average in-home data usage is up 18% versus the same time last year.
Tags: data
reports
usage
surge
Comscore and Twitch partner on Esports and Gaming audience measurement
2020-03-12 15:00:44| Digital TV News
Comscore (Nasdaq: SCOR) has announced a partnership with Twitch. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions.
Tags: partner
audience
gaming
measurement
Comscore segments added to IRIS.TV's Contextual Video Marketplace
2020-03-02 17:00:06| Digital TV News
Comscore (NASDAQ: SCOR) and IRIS.TV have announced that Comscores brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace.
Tags: video
added
marketplace
segments