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Tag: comscore
Comscore expands relationship with Fox
2021-08-11 08:31:36| Digital TV News
August 6, 2021 Comscore (NASDAQ: SCOR) has announced that it has expanded and extended its relationship with Fox Corporation (Nasdaq: FOXA, FOX), which includes Comscore's National TV measurement.
Tags: relationship
fox
expands
comscore
Comscore provides audience measurement currency to Spectrum Reach
2021-07-22 08:31:23| Digital TV News
July 21, 2021 Comscore (NASDAQ: SCOR) and Spectrum Reach have announced that Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
Tags: reach
audience
currency
measurement
ANA partners with Comscore to assess Virtual People ID
2021-06-28 10:41:32| Digital TV News
June 24, 2021 The ANA has announced that it is partnering with Comscore to conduct a preliminary test as part of its efforts to develop a privacy-preserving cross-media measurement solution for marketers.
Tags: people
partners
virtual
ana
WarnerMedia trials national addressable TV with Comscore
2021-06-09 15:30:17| Digital TV News
WarnerMedia is the first to formally participate in Comscores National Addressable TV programmer trials. Starting in late 2020, WarnerMedia executed campaigns across multiple MVPD platforms, with measurement powered by Comscore (NASDAQ: SCOR).
Tags: national
trials
addressable
comscore
Comscore wins back local TV measurement at Capitol Broadcasting
2021-06-07 13:30:22| Digital TV News
Comscore (Nasdaq: SCOR) has announced an agreement to provide Capitol Broadcasting with local TV measurement, including for WRAL & WRAZ in Raleigh, NC.
Tags: back
local
measurement
wins
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