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Tag: comscore
Comscore to provide measurement for Xandr's addressable offering
2019-08-14 14:30:09| Digital TV News
Comscore will be the measurement provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The deal is designed to give advertisers reliable third-party measurement across the leading U.S. live linear addressable footprint.
Tags: provide
offering
measurement
addressable
Last week in media: wild responses to quarterly results; comScore down 86%, Snap up 208% year-to-date
2019-08-12 07:01:00| Telecompaper Headlines
(Telecompaper) The Telecompaper Stock Index global Media was down 0.7 percent in week 32, just behind the S&P 500 (-0.5%). There were some majors share price movements, mostly induced by quarterly results but also by takeovers. ComScore (-38%), The New York Times (-20%) and EW Scripps (-13%) were the weakest stocks last week. Stingray (+15%) and IAC (+7.5%) were the winners. ComScore is down a shocking 86 percent year-to-date and is exploring its strategic options. Snap still leads, up 208 percent year-to-date.
Block Communications to use Comscore local TV ratings and Advanced Audiences
2019-07-16 15:30:53| Digital TV News
Comscore (Nasdaq: SCOR) has announced an agreement to provide Block Communications with measurement services for their TV stations in Louisville, KY; Decatur, IL; and Lima, OH with the stations in Decatur and Lima using Comscore exclusively.
Tags: advanced
local
ratings
communications
Last week in media: AT&T provides details on HBO Max, Facebook makes a 'relief rally' and comScore sets a new YTD low
2019-07-15 07:00:00| Telecompaper Headlines
(Telecompaper) AT&T provided the market with some details on its upcoming streaming video service. Press reports broke the news of Facebook settling with the FTC on its privacy breach issue with Cambridge Analytica. Facebook investors were relieved, as the stock went up 4.3 percent. The internet platform majors were getting ready to be heard by US politicians next week. The political headwinds apparently have already been discounted, since the Alphabet stock was up 1.2 percent. ComScore lost another 13 percent, making it the worst performer in our index from a year-to-date perspective: -68 percent. Last week's winner was Prisa (+6.5%), followed by Twitter (+4.4%) and Facebook.
Comscore announces launch of Video Metrix Multi-Platform in Malaysia
2019-07-09 13:00:33| Digital TV News
Comscore has announced the launch of Video Metrix Multi-Platform in Malaysia. The product provides a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices.
Tags: video
malaysia
launch
announces
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