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Tag: attribution
MediaMath partners with TVSquared to deliver CTV attribution
2020-04-22 18:00:11| Digital TV News
TVSquared has been named as MediaMaths preferred partner for connected TV (CTV) attribution. The partnership enables advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens from smart TVs to digital devices.
Tags: partners
deliver
attribution
ctv
Neustar and iSpot.tv unify TV and digital attribution
2020-04-08 15:30:45| Digital TV News
Neustar is to make iSpots TV ad measurement data available within its management, attribution and analytics platforms, providing a granular and complete view of the full customer journey inclusive of linear, addressable, and OTT TV exposure.
Tags: digital
attribution
unify
neustar
TVSquared launches attribution solution for linear and digital
2020-02-04 17:00:16| Digital TV News
TVSquared has launched a platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes, and joining the dots between linear and digital TV advertising.
Tags: digital
solution
linear
attribution
RTL AdConnect and TVSquared partner on attribution for TV campaigns in Europe
2020-01-08 21:30:23| Digital TV News
TVSquared and RTL AdConnect have partnered to provide RTL AdConnects global advertisers with always-on proof of performance across more than 150 TV channels and BVOD (broadcaster VOD) platforms throughout Europe.
Tags: in
partner
europe
attribution