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Tag: attribution
iSpot provides attribution and OTT measurement for OpenAP ads
2020-07-28 15:40:38| Digital TV News
OpenAP has announced a partnership with iSpot to enable activation of attribution and OTT measurement for ad campaigns in the OpenAP Market. OpenAP members include AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel.
Tags: ads
measurement
attribution
ott
CBS TV stations select Alphonso for Local TV attribution
2020-07-20 15:40:31| Digital TV News
Alphonso has announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the US.
Tags: tv
select
local
stations
Verizon Media launches TV tune-in attribution with Inscape
2020-06-30 16:30:37| Digital TV News
Verizon Media has introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
Tags: media
attribution
launches
verizon
SpotX expands Measurement and Attribution Suite
2020-05-21 15:30:38| Digital TV News
SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
Tags: suite
measurement
attribution
expands
MediaMath and TVSquared extend CTV attribution to EMEA
2020-05-06 09:30:38| Digital TV News
TVSquared has announced that its partnership with MediaMath has expanded to include Europe and Asia. Advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).
Tags: extend
attribution
emea
ctv