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Drive Service Retention with Simple Marketing Offers!

2013-07-31 14:58:20| AutomotiveDigest.com - Automotive Industry News

But I am a Service Director, not a marketing expert! Today, we have been tasked to wear several hats, some of which we are not experts at, and do not want to be. In any case, we must market relevant, Dealership Branded and useful communications to our service customers to drive traffic and retention metrics. The majority of the time our next Sales customer, will come from the service lane. Prospecting for new customers is expensive and lackluster in response. Inspect what you are doing today, by measuring your ROI response. The reports from your current marketing provider should include a 6-12 month sample. Verify with you advisors that they physically see these offers walk through the door. Pick out a few responses your vender is taking credit and quantify the communication brought them in as the report implies. Read the entire article, and take a look at the "recipe" for successful service marketing.The Article Drive Service Retention with Simple Marketing Offers! appeared first on Automotive Digest.

Tags: service simple offers marketing

 

Nail Colors Drive Sales at Revlon

2013-07-31 07:00:00| Happi Breaking News

Pure Ice, Sinful SKUs are up, color cosmetics down.

Tags: sales drive colors nail

 
 

Dealers: Drive Business Performance with Mobile Technology

2013-07-30 20:22:02| AutomotiveDigest.com - Automotive Industry News

The Background: The automotive sector, like the rest of the world, is rapidly embracing the connected, on-the-move freedom of mobility. Many believe the world reached a mobility inflection point in late 2010 when the global shipment of smartphones and tablets first exceeded the sales of desktop and notebook personal computers. The driving public is increasingly [...]The Article Dealers: Drive Business Performance with Mobile Technology appeared first on Automotive Digest.

Tags: business technology mobile performance

 

Rotary Screw Compressors feature variable speed drive.

2013-07-30 14:30:07| Industrial Newsroom - All News for Today

With pressures up to 217 psig, 37 kW Model SFC 37 features flow range of 54–240 cfm at 125 psig, while 45 kW Model SFC 45S offers flow range of 60–273 cfm at 125 psig. Units have true direct drive design with eco-friendly filter element, integral moisture separator with drain, and electronic thermal management system. Providing optimized control and monitoring, Sigma Control 2 offers communications capabilities for seamless integration into plant control/monitoring systems. This story is related to the following:Variable Speed Drive Compressors | Motor Driven Compressors |

Tags: drive speed feature variable

 

Budget Constraints Drive Adoption Of Advanced Interconnects

2013-07-30 11:16:35| rfglobalnet News Articles

Off-the-shelf fiber optic and M12 connectors are enabling military systems to maintain I/O speed performance and reliability in harsh environments.

Tags: advanced drive budget adoption

 

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