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The Benefits of Integrating Sustainable Solutions into Branding Strategies

2016-10-26 00:04:14| Waste Age

In The Huffington Post, TerraCycle Founder and CEO Tom Szaky explains the benefits that come with integrating sustainable solutions into branding strategies.

Tags: solutions benefits strategies sustainable


Formal Complaints Over 'Fake' Supermarket Farm Branding

2016-07-18 02:00:00| ThePigSite - Industry News

UK - The National Farmers Union (NFU) has written to formally complain to National Trading Standards Institute over the use of ‘fake’ farm branding by retailers on some food products.

Tags: farm formal complaints branding


This week in spirits & wine, featuring Virgin Wines, France's branding issues and a Jack Daniel's slowdown

2016-06-10 13:00:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Tags: week issues jack wine


Bacardi removes 'Bacardi' from Oakheart rum branding

2016-05-13 16:37:00| Daily beverage news and comment - from just-drinks.com

Bacardi has confirmed it will separate its Oakheart rum from the Bacardi brand. 

Tags: branding rum removes bacardi


Verified Canadian Branding Strategy Boosts Consumer Awareness of Canadian Pork

2016-04-22 02:00:00| ThePigSite - Industry News

CANADA - The Director of National Marketing with Canada Pork International reports the "Verified Canadian" branding strategy is proving highly effective in increasing the public's awareness of and desire for Canadian pork, writes Bruce Cochrane.

Tags: strategy consumer canadian awareness


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