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Verified Canadian Branding Strategy Boosts Consumer Awareness of Canadian Pork

2016-04-22 02:00:00| ThePigSite - Industry News

CANADA - The Director of National Marketing with Canada Pork International reports the "Verified Canadian" branding strategy is proving highly effective in increasing the public's awareness of and desire for Canadian pork, writes Bruce Cochrane.

Tags: strategy consumer canadian awareness

Kingpins to launch new denim branding show

2016-02-17 12:08:00| Daily apparel & textile news and comment - from just-style.com

Set to take place alongside Kingpins Amsterdam this spring is a new branding-only show that will focus on denim innovation and sustainability, as well as new technologies and products.

Tags: show launch branding denim

Boom time for Prosecco; a segment with a big branding problem - Comment

2016-02-15 14:30:00| Daily beverage news and comment - from just-drinks.com

The non-Champagne sparkling wine sector is back on the rise. Research released late last year forecast that the category will bounce back from its slowdown in 2014 to hit new highs in the coming five years. One of the main drivers of recent growth is Prosecco. Indeed, in 2013, the Italian sparkling wine's sales overtook Champagne for the first time.

Tags: time comment problem big