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Mesa Airlines upgrades branding for employees

2015-03-19 22:59:58| Airlines - Topix.net

Mesa Airlines Group, a Phoenix-based regional airline, recently went through a complete overhaul of its logo, website and uniforms.

Tags: employees mesa branding airlines


Showcase for sustainable apparel branding materials

2015-03-18 12:25:00| Daily apparel & textile news and comment - from just-style.com

Avery Dennison Retail Branding & Information Solutions (RBIS) is to showcase new sustainable materials for apparel branding - including labelling, packaging and embellishments - at its design and innovation centres in the US and Germany.

Tags: materials apparel sustainable branding


Coca-Cola Tinkers with New Branding Initiatives as Global Sales Drop

2015-03-07 09:53:58| Beverages - Topix.net

With global sales hitting a recent slump, Coca-Cola has begun experimenting with unique marketing strategies to regain its purchasing power. Following the launch of Coca-A Cola Puerto Rico's new website with an emoji url , Coke Spain looks to unite Coca-Cola, Coke Zero, Diet Coke and Coke Zero Zero under one unifying design.

Tags: sales global drop initiatives


Focus - Calorie Counts on Drink Labels: The Branding Implications

2014-12-10 14:24:00| Daily beverage news and comment - from just-drinks.com

In the UK, the Royal Society of Public Health has called for nutritional labels - including calories - to be placed on alcoholic drinks, in order to curb the country's growing obesity epidemic.

Tags: focus drink labels implications


4 Key Reasons Why Branding is Important

2014-12-05 14:07:00| Beverages - Topix.net

You know that branding is the key to any company, whether they sell coffee or industrial parts or clothing. But convincing your organization or clients that branding is necessary for all components of their business to succeed can be a bit more difficult than deciding exactly what colors best represent their brand mission.

Tags: important key reasons branding


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