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Tag: adobe
Adobe integrates LiveRamp to power people-based TV campaigns
2018-07-31 15:00:59| Digital TV News
LiveRamp (NASDAQ: ACXM) has announced that Adobe (NASDAQ:ADBE) is integrating LiveRamps IdentityLink for TV. This enables advertisers to engage in addressable TV advertising using the same audiences they already deploy through Adobe while unlocking household-level insight.
Tags: power
adobe
campaigns
integrates
Adobe buys commerce platform Magento for USD 1.68 bln
2018-05-22 08:41:00| Telecompaper Headlines
(Telecompaper) Adobe has agreed to buy commerce platform Magento for USD 1.68 billion, so that it can integrate commerce into its Adobe Experience Cloud, delivering a single platform for both B2B and B2C customers. Adobe said consumers and businesses now expect every interaction to be "shoppable," whether it be on the web, mobile, social, in-product or in-store. The Magento Platform will bring together digital commerce, order management and predictive intelligence into one unified commerce platform so that Adobe can enable shopping experiences across a wide array of industries, such as consumer packaged goods, retail, wholesale, manufacturing and the public sector. Adobe will be acquiring Magento from Permira Funds, with a stake also coming from Hillhouse Capital.
Tags: commerce
usd
platform
adobe
In Lightroom and Photoshop, Adobe Puts Profiles and Presets Front and Center
2018-04-03 23:10:53| Extremetech
Adobe gets creative with greatly extended Profiles for RAW processing, and enhanced Presets for quick application of a particular look to your images. The post In Lightroom and Photoshop, Adobe Puts Profiles and Presets Front and Center appeared first on ExtremeTech.
Tags: and
center
front
profiles
Adobe Advertising Cloud selects TVSquared for TV analytics
2018-03-26 15:30:49| Digital TV News
TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. Customers can use TVSquareds data to see how TV campaigns are driving online responses.
Tags: advertising
adobe
cloud
analytics
Sky, Adobe, TVbeat and Alphonso form TV data consortium
2018-02-07 17:00:35| Digital TV News
Sky, Adobe Systems, TVbeat and Alphonso have formed a thought leadership consortium that will work with the European TV industry to explore opportunities enabled by developments in measurement, metrics and data.
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