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Unruly launches self-service tools for CTV and OTT publishers

2021-01-27 15:30:10| Digital TV News

Unruly has launched a self-service platform, UnrulyX CTRL, that enables publishers to set up programmatic deals across their CTV, video and banner inventory, giving advertisers around the world access to their audiences.

Tags: tools publishers launches ott

 

Unruly to offer ad inventory on LG Smart TVs

2020-11-10 23:30:29| Digital TV News

Unruly has announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX.

Tags: offer smart inventory tvs

 
 

Unruly and Publica bring linear TV ad buying techniques to OTT/CTV

2020-11-09 15:30:38| Digital TV News

Unruly has announced a deal with Publica that gives CTV and OTT publishers access to ad pod monetization and automated deal management tools. Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV.

Tags: to bring techniques buying

 

Unruly expands brand protection with DoubleVerify

2020-07-09 20:30:46| Digital TV News

Unruly has expanded its brand protection through a partnership with DoubleVerify. DoubleVerifys fraud-filtering will be applied pre-bid across Unrulys marketplace, ensuring ads are delivered in brand safe environments.

Tags: brand protection expands unruly

 

Tremor International acquires News Corp's Unruly

2020-01-06 13:00:29| Digital TV News

Tremor International (AIM: TRMR) has reached an agreement with News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) to acquire Unruly, News Corp's programmatic video marketplace. The deal marks the start of a three-year partnership with News Corp.

Tags: news international corps acquires

 

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