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Tag: telecompaper
32% of Dutch use smart TV to access internet - Telecompaper
2015-03-27 16:37:00| Telecompaper Headlines
(Telecompaper) Almost a third (32%) of Dutch with access to internet via a television screen in the fourth quarter used a smart TV, according to research from Telecompaper's Consumer Panel for Q4 2014. Trailing at a distance, 11 percent accessed the internet using a connected console (Xbox, PlayStation and/or Wii). Another 10 percent used a laptop or PC connected to a TV screen, while 4 percent used a media player. Less than half (45%) of Dutch people had no access to the internet via a TV screen, down from 62 percent the year before. Older people accessed the internet less via their their TV screen. The percentage of 12-19 year olds with no access to internet via their TV screen was at 33 percent. The figure rose to 34 percent for 30-39 year olds and to 51 percent for those aged 65-80. The age group who most accessed the internet via the TV screen were the 20-29 year olds.
Tags: internet
access
smart
dutch
Dutch ad spend for handsets lifts 18% in 2014 - Telecompaper
2015-03-09 10:46:00| Telecompaper Headlines
(Telecompaper) Spending on Dutch ads for handsets rose 18 percent last year compared to the year before, according to the latest report from Telecompaper. Operators, retailers and handset producers paid a total of EUR 295.7 million on handset advertising for print, broadcast and outdoor media, against 250 million in 2013. The greatest growth in ad spend came from radio. The budgets for radio advertising grew by 68 percent. For outdoor adverts, spend rose by 21 percent. For print, the decline in ads for handsets was 27 percent. Handset ad budgets grew particularly strongly at operators. They gave 19 percent more out than the year earlier. Vodafone Netherlands gave the most out among the top three operators, with its ad budget lifting 73 percent. KPN's advanced 7 percent, at the expense of ad spend at units Hi and Telfort. Among the rest of the country's operators, Tele2 Netherlands spent 190 percent more on handset ads. Manufacturers of mobile products reduced their handset ad spend by 38 percent in 2014. Samsung was again the top spender from all handset producers, but the budget rose by only 1 percent. All the other large producers lowered their budgets. For example, Nokia spent 51 percent, HTC 64 percent less and Huawei 45 percent less. Compared to 2013, Belsimpel grew in 2014 to one of the top players for handset ads, thanks to a rise in spending of about 1.6 million. Spending from other e-shops increased by more than 600 percent. Remaining retailers spent 183 more on handset ads in 2014.
Around 15% of Dutch are mobile Twitter users - Telecompaper
2015-01-18 21:15:00| Telecompaper Headlines
(Telecompaper) Around 15 percent of Dutch people are active mobile Twitter users, according to data from the Telecompaper Consumer Panel. Over three-quarters (76%) of Dutch people had access to a smartphone in December 2014. Of these, 24 percent had the Twitter app installed on their device, with 82 percent of these using the app at least once a month. Twitter is used most often from an iPhone: 22 of all smartphones owners in the Netherlands have an iPhone while 31 percent of active Twitter users have an iOS device. No other significant correlations were found with other operating systems. Men (54%) use Twitter more often than women (46%) while schoolchildren and students are avid users. This group makes up 13 percent of the Dutch population and 28 percent of active twitter users. The opposite can be said for retired people. This group makes up 19 percent of the population but only 5 percent of active Twitter users. In terms of age, young people (12-19 yrs) make up 13 percent of the Dutch population and 26 percent of active users of Twitter. For the group of 20-29 year olds, the numbers go to 11 percent and 17 percent respectively. The reverse is again true for the older parts of the population: 50-64-year-olds make up 33 percent of the Dutch population and account for 24 of active Twitter users. The percentages go to 16 percent and 4 percent for 65-80 year olds.
Tags: users
mobile
dutch
twitter
Cable still most popular among consumers - Telecompaper
2014-06-10 10:01:00| Telecompaper Headlines
(Telecompaper) Cable is still the infrastructure of choice for most people, for download speeds of up to 50 Mbps and 100 Mbps, with the honour going to fibre for speeds from 200 Mbps, according to Telecompaper's latest Dutch Consumer Connected 2014 -report.But while the percentage of consumers opting for fibre for speeds of 100-200 Mbps is still high, it has declined from previous years. The rise of cable's popularity as a future technology might be due to the intensified marketing and sales activities of cable companies in neighbourhoods that are connected to fibre. Speeds of 50 Mbps are now quite common and no longer considered something only for the future, as it was when Telecompaper first made its survey, 2009. Over one in five Dutch households can access download speeds of 50 Mbps. This is even higher for households that have a cable or fibre broadband connection. The share of households that have fibre has doubled over the past three years. Because of fibre's growth, the share of cable remained stable over the past four years, while DSL's share has been decreasing. In 2011, 42 percent of all households had DSL; this has fallen to 31 percent for this year.
Tags: popular
cable
consumers
telecompaper
Dutch MVNOs broaden market share to 16.5% - Telecompaper
2013-07-15 10:50:00| Telecompaper Headlines
(Telecompaper) Dutch independent MVNOs broadened their market share to 16.5 percent, or 3.35 million customers, in the six months to end March, from 16.0 percent six months earlier, according to the latest report by Telecompaper. The total number of Dutch mobile customers using a virtual operator rose 1.9 percent to 8.1 million. MVNOs now hold 39.5 percent of the Dutch mobile market. Around 4.7 million customers (58.4%) use virtual brands (co-) owned by a mobile network operator. There are now 66 MVNOs on the Dutch market, including 52 independent operators and 14 (co-) owned companies. In the past year, five brands disappeared and six brands made their entrance onto the market. The Dutch national mobile market remains quite saturated, so growth has to come from churn at other competitors, by finding an untapped niche or by introducing new, value-added services. Offering just a 'me-too' service is not a suitable strategy in the current climate, particularly for independent MVNOs that do not have as deep pockets as the MNOs. Regulation is also having an impact on many MVNOs. Regulation such as the proposed decoupling of roaming by July 2014 between national traffic and international roaming, could open up opportunities for MVNOs and MVNEs. The regulation could also lead to complications as MVNOs will have to provide this option for their customers as well.
Tags: share
market
dutch
market share