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"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire
2020-11-27 14:05:00| Daily beverage news and comment - from just-drinks.com
Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to Natasha Curtin, Bacardi's global VP for Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting artistic expression across the festive season.
Bacardi readies artist-created bottles for Bombay Bramble gin in UK
2020-11-09 14:20:00| Daily beverage news and comment - from just-drinks.com
Bacardi has employed the talents of three artists to produce limited edition packaging for the bramble-flavoured expression of its Bombay Sapphire gin brand in the country.
Bacardi rolls out "Afro-futuristic" Bombay Sapphire bottle
2020-07-02 13:30:00| Daily beverage news and comment - from just-drinks.com
Bacardi has partnered with Chicago artist Hebru Brantley to release a limited-edition bottle under the Bombay Sapphire gin brand in the US.
Tags: bottle
rolls
sapphire
bombay
Bacardi's Bombay Sapphire lines up 'Create-From-Home' initiative
2020-03-26 14:03:00| Daily beverage news and comment - from just-drinks.com
Bacardi is to launch an online platform under its Bombay Sapphire brand, designed to encourage cocktail-making creativity among those who are at home during the COVID-19 pandemic.
Tags: lines
initiative
sapphire
bombay
Bacardi's Bombay Bramble gin - Product Launch
2020-03-10 13:08:00| Daily beverage news and comment - from just-drinks.com
Bacardi has added a berry-flavoured gin to its portfolio, under the Bombay Sapphire brand.
Tags: product
launch
bombay
gin