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"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire

2020-11-27 14:05:00| Daily beverage news and comment - from just-drinks.com

Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to Natasha Curtin, Bacardi's global VP for Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting artistic expression across the festive season.

Tags: to for years global

Bacardi readies artist-created bottles for Bombay Bramble gin in UK

2020-11-09 14:20:00| Daily beverage news and comment - from just-drinks.com

Bacardi has employed the talents of three artists to produce limited edition packaging for the bramble-flavoured expression of its Bombay Sapphire gin brand in the country.

Tags: uk bottles bombay gin

Bacardi rolls out "Afro-futuristic" Bombay Sapphire bottle

2020-07-02 13:30:00| Daily beverage news and comment - from just-drinks.com

Bacardi has partnered with Chicago artist Hebru Brantley to release a limited-edition bottle under the Bombay Sapphire gin brand in the US.

Tags: bottle rolls sapphire bombay

Bacardi's Bombay Sapphire lines up 'Create-From-Home' initiative

2020-03-26 14:03:00| Daily beverage news and comment - from just-drinks.com

Bacardi is to launch an online platform under its Bombay Sapphire brand, designed to encourage cocktail-making creativity among those who are at home during the COVID-19 pandemic.

Tags: lines initiative sapphire bombay