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More than 50% of video ad impressions served by Extreme Reach now on CTV

2019-10-02 15:00:05| Digital TV News

Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad impressions twice that of mobile according to the latest Video Benchmarks report from Extreme Reach (ER).

Tags: on now video reach

 

49% of U.S. video ad impressions going to connected TV

2019-06-26 15:40:53| Digital TV News

With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.

Tags: to video tv connected

 
 

Impressions and Insights from WasteExpo 2019

2019-05-14 10:00:00| Waste Age

In this months edition of Business Insights, we focus on impressions from the show floor, insights from the CFO Spotlight Session and new industry and market data.

Tags: insights impressions wasteexpo

 

HP picks Label Impressions for global launch of Smirnoff sleeves made with SmartStream D4D

2018-10-29 14:33:00| Label and Narrow Web Breaking News

The software was used to create stunning individualized Yarza Twins designs for the vodka brand.

Tags: with made global label

 

Label Impressions develops worlds smallest Micro ECL cosmetic label

2018-10-22 16:39:00| Label and Narrow Web Breaking News

The label balances regulatory/labeling requirements with aesthetically appealing, clean packaging design.

Tags: label micro worlds develops

 

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