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Half of U.S. consumers prefer using ad-supported video services to reduce costs

2021-09-10 09:50:16| Digital TV News

September 8, 2021 More than half (50.6%) of U.S. consumers prefer using ad-supported video (AVOD) services to reduce or eliminate subscription fees, according to research from Future Today and Variety's Variety Intelligence Platform (VIP+).

Tags: services video half costs

 

HBO Max launches ad-supported tier

2021-06-02 15:10:28| Digital TV News

HBO Max has launched an advertising-supported subscription tier. With the launch, HBO Max consumers can now choose between the existing ad-free subscription option at $14.99 per month, or one with ads for $9.99.

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HBO Max ad-supported tier to launch first week of June

2021-05-19 20:30:11| Digital TV News

HBO Max will debut its ad-supported subscription tier the first week of June, providing consumers with a choice between its existing ad-free version at $14.99 per month, or an ad-supported experience for $9.99 per month.

Tags: june week max launch

 

63% of TV viewers in the EU5 watch ad-supported streaming

2021-03-03 15:30:45| Digital TV News

Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.

Tags: watch streaming viewers adsupported

 

20% of U.S. broadband households use ad-supported OTT services

2020-12-15 07:30:58| Digital TV News

Parks Associates has found that 20% of U.S. broadband households are using ad-supported OTT services and 15% 'freemium' services, placing these business models in strong second place, behind OTT subscriptions.

Tags: services broadband ott households

 

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