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Tag: adsupported
Half of U.S. consumers prefer using ad-supported video services to reduce costs
2021-09-10 09:50:16| Digital TV News
September 8, 2021 More than half (50.6%) of U.S. consumers prefer using ad-supported video (AVOD) services to reduce or eliminate subscription fees, according to research from Future Today and Variety's Variety Intelligence Platform (VIP+).
Tags: services
video
half
costs
HBO Max launches ad-supported tier
2021-06-02 15:10:28| Digital TV News
HBO Max has launched an advertising-supported subscription tier. With the launch, HBO Max consumers can now choose between the existing ad-free subscription option at $14.99 per month, or one with ads for $9.99.
HBO Max ad-supported tier to launch first week of June
2021-05-19 20:30:11| Digital TV News
HBO Max will debut its ad-supported subscription tier the first week of June, providing consumers with a choice between its existing ad-free version at $14.99 per month, or an ad-supported experience for $9.99 per month.
63% of TV viewers in the EU5 watch ad-supported streaming
2021-03-03 15:30:45| Digital TV News
Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.
Tags: watch
streaming
viewers
adsupported
20% of U.S. broadband households use ad-supported OTT services
2020-12-15 07:30:58| Digital TV News
Parks Associates has found that 20% of U.S. broadband households are using ad-supported OTT services and 15% 'freemium' services, placing these business models in strong second place, behind OTT subscriptions.
Tags: services
broadband
ott
households