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Power Outage Closes Portland Building & Water Bureau's 1st Floor Customer Service Walk-In Center Until 12 Noon on December 9, 2013: Bill Pay Available Online, By Phone or Drop Off
2013-12-09 04:35:20| PortlandOnline
Building Customer Loyalty Whos Winning and How?
2013-06-11 19:57:11| AutomotiveDigest.com - Automotive Industry News
Loyalty is closely linked to profitability. That's why automakers have long recognized the value of measuring owner loyalty. Yet without measuring repeat sales at a dealer level, where the real customer experience takes place, improvement opportunities are questionable. As a tool for building customer loyalty, read Polk's latest market study, "Leveraging Measurable Behaviors to Enhance Dealer Loyalty," for insights into: The relationship between brand and dealership loyalty The connection between the size of a dealer network and customer loyalty The link between driving distance to the dealership and customer loyalty Practical applications if dealer loyalty metrics are developed Lonnie Miller, Vice President of Polks Loyalty Management Practice, wants dealers to be aware of the link between customer loyalty and profitability and what dealers can do to make it happen. [Read more]The Article Building Customer Loyalty Whos Winning and How? appeared first on Automotive Digest.
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Building Customer Confidence Why It Matters In Advertising
2013-02-26 19:34:26| AutomotiveDigest.com - Automotive Industry News
Advertising is one of the key drivers of customer traffic. Many dealerships focus on vehicle pricing or selection in their ads and on their website to attract potential buyers. However, customers need to feel confident about the car theyre buying as well. Building that customer confidence can start with your advertising. Your CARFAX partnership can help. Used car shoppers know and trust CARFAX. In fact, a recent study* shows 85% of consumers trust CARFAX and 9 out of 10 recognize the CARFAX brand. Combining your reputation with a trusted third-party means youre giving potential customers more reason to visit your store. Smart thinking for dealers means putting CARFAX to work in your dealership. Keep reading to see what CARFAX offers dealers that will drive traffic your way! The Article Building Customer Confidence Why It Matters In Advertising appeared first on Automotive Digest.
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