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Hey, Dealers Are You Up For Advertising Via the Vine?
2013-08-11 19:03:44| AutomotiveDigest.com - Automotive Industry News
The Backstory: Honda has launched a unique social media campaign in which the brand will directly engage with Twitter-users utilizing real-time Vine videos as part of a summer campaign. "Honda will promote #wantnewcar, urging Twitter users to vent about their need for a new car for a chance to receive personalized Vine video responses directly from Honda, all shot and uploaded that day," said Susie Rossick, Senior Manager at American Honda Motor Co., Inc. These Vine videos will include news of the Honda Summer Clearance Sales Event in an organic way specific to the users concern. According to Rossick, "If a user mentions needing a new car to pick up a pizza, that Vine video response may feature a Honda dealer offering a great dealwith a mouth full of pepperoni." If youve always wanted to put your dealership into high gear on Social Media, now is your chance to find out more about Vine videos just in time for your next dealership marketing campaign so take the time to keep on reading!The Article Hey, Dealers Are You Up For Advertising Via the Vine? appeared first on Automotive Digest.
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Kietzke Lane's 'Auto Row' dealers spruce up in Reno
2013-08-11 14:19:01| Auto Dealers - Topix.net
Another face on Kietzke Lane's venerable "Auto Row" has modernized. This time, one of the corridor's newer residents, Reno Buick GMC Cadillac, will celebrate its refreshed storefront and updated interior decor as well as an improved service area in a grand opening set for Wednesday.
Sheehy Auto Dealers Gives $162,000 to Susan G. Komen Fund
2013-08-10 07:07:36| Auto Dealers - Topix.net
This year, the company's total cumulative campaign donations for the Race for the Cure topped "Breast cancer has touched the lives of so many people at our organization either personally or through family and friends," said , president of Sheehy Auto Stores.
TOP NEWS: New Study Shows Dealers Pleased with Automotive Lenders
2013-08-09 09:00:51| AutomotiveDigest.com - Automotive Industry News
The latest J.D. Power and Associates U.S. Dealer Financing Satisfaction Study indicates dealer satisfaction is gaining and is almost back to pre-recession levels. One Ford executive addressing a confab at the Traverse City, MI Management Briefing Seminar indicates the company is changing the way it deals with its supplier base. While some Americans are out there buying new cars, others are hanging onto their aging cars for a very long time giving rise to questions among automakers and dealers.The Article TOP NEWS: New Study Shows Dealers Pleased with Automotive Lenders appeared first on Automotive Digest.
Used Car Market Down, but Not For All Dealers
2013-08-07 09:00:24| AutomotiveDigest.com - Automotive Industry News
Overall used car sales are down 3.4 percent through the first half of 2013, reports Edmunds.com, but one area of auto dealers are doing just fine. Find out which group of dealers is on top in the used-car market. [More]The Article Used Car Market Down, but Not For All Dealers appeared first on Automotive Digest.
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