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Tag: amobee
ITV to launch addressable advertising platform with Amobee
2019-04-04 12:00:28| Digital TV News
ITV has announced that it has signed a UK and Ireland licensing agreement with Amobee for programmatic buying and selling of video inventory on the ITV Hub. This will enable ITV to launch a fully programmatic, advanced advertising platform.
Tags: advertising
platform
launch
itv
Univision partners with Amobee for linear TV analytics
2019-04-03 12:50:02| Digital TV News
Amobee has announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data.
Tags: partners
linear
analytics
univision
Amobee integrates Nielsens Enterprise Audience API
2019-02-20 15:30:10| Digital TV News
Amobee has announced an agreement with Nielsen to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsens television viewing and online media consumption data.
Tags: audience
enterprise
api
integrates
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