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Tag: ads
VIZIO Ads launches frequency control for Smart TV advertisers
2021-02-19 18:30:54| Digital TV News
VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
Tags: control
ads
smart
frequency
TheViewPoint certified by Innovid to run interactive CTV ads
2021-02-12 12:00:50| Digital TV News
TheViewPoint is now certified by Innovid to run Interactive CTV ads. Certification allows TheViewPoint to assist publishers in running various advanced ad formats, from overlays to image galleries and carousels.
Tags: run
ads
certified
interactive
Google faces new competition suit from state attorneys over display ads market
2020-12-17 08:51:00| Telecompaper Headlines
(Telecompaper) Google is facing another competition lawsuit from a group of states led by the Texas attorney general. The suit centres on alleged competition violations in the display advertising market, including a supposed agreement with Facebook to divide up the market.
Tags: state
google
market
display
Diageo tags Guinness into first US Roe & Co Irish whisky ads
2020-12-08 17:39:00| Daily beverage news and comment - from just-drinks.com
Diageo is to advertise Guinness and Irish whiskey Roe & Co side by side in a new US marketing campaign.
Jumia places 8 million ADS for USD 231 mln
2020-12-03 13:34:00| Telecompaper Headlines
(Telecompaper) Jumia said it has completed the sale of an offering of 7.97 million American Depositary Shares (ADSs) at an average price of USD 30.51 per ADS, generating aggregate gross process of USD 243.2 million. Net of commissions and expenses, proceeds are expected to be USD 231.4 million. Jumia intends to use the net proceeds for general corporate purposes.
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