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Hybrid tool targets viewers who did or did not watch linear TV spot ads

2020-07-07 11:00:10| Digital TV News

Hybrid is launching a cloud-based tool to target TV viewers who did or did not watch linear TV spot advertising. Based on this, it is able to deliver appropriate advertising to addressable TV devices.

Tags: tv watch tool ads

 

Lego pulls ads on Facebook over 'hate speech'

2020-07-01 14:32:09| BBC News | Business | UK Edition

The toy company says social-media platforms must end hate speech, discrimination and misinformation.

Tags: ads hate speech facebook

 
 

Facebook: Aviva and Intercontinental Hotels Group pause ads

2020-06-30 21:11:17| BBC News | Business | UK Edition

Aviva and the Intercontinental Hotels Group are the latest to suspend advertising via Facebook.

Tags: group hotels ads pause

 

Starbucks suspends social media ads over hate speech

2020-06-28 19:32:30| BBC News | Business | UK Edition

The coffee company said it would suspend advertising on some platforms in an effort to address hate speech.

Tags: media social ads hate

 

Comcast Technology Solutions and FreeWheel bring programmatic ads to STB VOD

2020-06-09 15:30:25| Digital TV News

Comcast Technology Solutions and FreeWheel have announced a solution that brings programmatic capabilities to STB VOD video inventory, unifying it with other inventory sold across connected TV and digital video channels.

Tags: technology solutions bring ads

 

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