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Tag: ads
Orange France delivers targeted ads with SoftAtHome video player
2020-12-01 14:30:37| Digital TV News
SoftAtHome has announced that its Multiscreen Video Player powers the new Addressable TV offering launched by Orange France. The first partnership with a national broadcaster, France Télévisions, is already up and running.
UK marketers expect to spend more on Advanced TV ads in the next 12 months
2020-11-24 11:30:03| Digital TV News
FreeWheel has revealed that 70% of UK marketers surveyed expect Advanced TV ad spend to grow in the next 12 months. Advanced TV refers to VOD, connected TV, OTT, audience-based linear advertising, programmatic advertising and addressable TV.
Tags: the
next
advanced
months
Kellogg's and Britvic attack plan to ban junk food ads online
2020-11-22 14:31:59| BBC News | Business | UK Edition
Firms including Kellogg's and Britvic say the plan to tackle childhood obesity is "disproportionate".
YouTube launches audio-only ads to reach at-home consumers
2020-11-18 15:09:00| Daily beverage news and comment - from just-drinks.com
YouTube is to introduce audio-only advertising for brands as consumers increasingly listen to music at home.
Tags: reach
ads
youtube
consumers
BrewDog ads banned over offensive language
2020-11-18 11:49:00| Daily beverage news and comment - from just-drinks.com
The UK advertising watchdog has partially upheld public complaints against BrewDog over offensive language in one of its recent ad campaigns in the country.
Tags: language
ads
offensive
banned
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