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Tag: ctv
MediaMath partners with TVSquared to deliver CTV attribution
2020-04-22 18:00:11| Digital TV News
TVSquared has been named as MediaMaths preferred partner for connected TV (CTV) attribution. The partnership enables advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens from smart TVs to digital devices.
Tags: partners
deliver
attribution
ctv
Video ad impressions on U.S. CTV triple in two years
2020-02-26 15:00:01| Digital TV News
In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER). 49% of all video ad impressions were served to CTV platforms in 2019 - more than triple the 16% served in 2017.
Beachfront, Beeswax adopt LiveRamp IdentityLink bidding for CTV
2020-02-25 15:40:34| Digital TV News
Beachfront and Beeswax have announced that they have become first to adopt and enable LiveRamp (NYSE: RAMP) IdentityLink, a people-based, privacy-first identifier for connected TV, display, and mobile campaigns.
Tags: adopt
bidding
ctv
beachfront