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CTV insights business, App Science, launches from stealth

2020-12-16 15:30:59| Digital TV News

App Science has announced its official launch. App Science correlates mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences.

Tags: business science app insights

 

Nielsen to measure CTV campaigns on YouTube & YouTube TV

2020-10-15 15:30:43| Digital TV News

Nielsen has announced that it will measure YouTubes streaming TV inventory to help media buyers and sellers better understand and verify audiences on the YouTube and YouTube TV apps on connected TVs.

Tags: tv measure youtube campaigns

 
 

EMX onboards Inscape data for CTV 'Incremental Reach Measurement'

2020-08-25 15:30:41| Digital TV News

EMX has added a Connected TV 'Incremental Reach Measurement' product. The product integrates TV viewing data from Inscape with its own campaign delivery data in a data warehousing, reporting, and analytics solution.

Tags: data reach measurement incremental

 

CTV more effective than linear in driving consumer behaviors

2020-08-25 15:00:09| Digital TV News

Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.

Tags: effective consumer driving linear

 

Survata announces enhanced CTV measurement suite

2020-08-05 15:00:43| Digital TV News

Survata has launched an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network.

Tags: suite enhanced measurement announces

 

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