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Whirlpool pushes aside the dirty laundry to talk about caring in new ad campaign

2014-10-08 22:00:54| Appliances - Topix.net

Home appliances behemoth Whirlpool and its ad agency of record DigitasLBi Chicago are launching a new brand campaign that definitely doesn't resemble your run-of-the-mill advertising for washers, dryers, refrigerators and such. As such, Whirlpool's departure from the norm - and the expected - for advertising in this category has to be characterized as a risk too.

Tags: new talk campaign dirty

ARM pushes Iot with new platform, free OS

2014-10-02 09:30:00| Telecompaper Headlines

(Telecompaper) ARM has launched a new software platform and free operating system which it says will simplify and speed up the creation and deployment of Internet of Things (IoT) products. The ARM mbed IoT Device Platform has been built around open standards and brings internet protocols, security and standards-based manageability into one integrated solution, optimised for energy and cost-constrained devices. The new platform is supported by mbed hardware and software ecosystem that will provide common building blocks for IoT devices and services. ARM said the new platform will accelerate the growth of the IoT by enabling innovators to focus on value-add features and differentiation and reduce development costs and time to market. The platform is free for developers and for deployment, supported by an ecosystem of more than100 OEMs and major chip vendors The product offers support for key standards such as Bluetooth Smart, 2G, 3G, LTE and CDMA cellular technologies, Thread, Wi-Fi, and 802.15.4/6LoWPAN along with TLS/DTLS, CoAP, HTTP, MQTT and Lightweight M2M. The mbed partner ecosystem has been expanded to enable participation by a wide range of silicon, module, original equipment manufacturer (OEM), system integrator, cloud and operator partners. Launch partners for the mbed IoT Device Platform include Atmel, CSR, Ericsson, Farnell, Freescale, IBM, KDDI, Marvell, MegaChips, MultiTech, Nordic Semiconductor, NXP, Renesas, SeeControl, Semtech, Silicon Labs, Stream Technologies, ST, Telenor Connexion, Telefonica, Thundersoft, u-blox, wot.io and Zebra.

Tags: free os platform arm

Fresno City Hall Pushes for Lower Fees to Ese Landfill Owned by Fresno County

2014-09-29 02:40:00| Waste Age

<a href="http://www.fresnobee.com">The Fresno Bee</a> Fresno will continue taking its trash to a Fresno County-owned landfill. The unknown is for how much longer. Content Classification: Curated read more

Tags: city lower county hall

Intel Pushes Rezence, WiGig for Wireless PC Experience

2014-09-13 18:21:57| Wireless - Topix.net

At IDF, Intel executives tout efforts to get rid of the cables needed to charge devices and connect them with peripherals. Intel officials say their vision of a wireless PC experience will start becoming a reality by the end of 2015.

Tags: experience wireless intel pushes