Home › Comscore TV viewing data used to predict advertising audience decline
 

Keywords :   


Comscore TV viewing data used to predict advertising audience decline

2020-01-16 21:00:54| Digital TV News

Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.

Tags: data advertising viewing audience

Category:Consumer Goods and Services

Latest from this category

All news
14.03Musk's Tesla raises concern over Trump tariffs
14.03UK economy shrank unexpectedly in January
14.03Car sharing switches to electric to boost appeal
14.03Exclusive: Every McDonald's in Britain warned of legal action over failing to tackle staff sex abuse
13.03Judge orders Trump administration to give fired workers their jobs back
13.03Warning Thames Water collapse could cost taxpayers billions and hit pensions
13.03Judge orders Trump administration to give fired workers their jobs back
13.03'Huawei lobbyists' held in Belgium raids over EU corruption
Consumer Goods and Services »
14.03BASF Signs Long-term Agreement with Braven Environmental for Supply of Advanced Recycled Reedstock
14.03PPG Recognized as Exceptional Workplace by Gallup for Third Consecutive Year
14.03Musk's Tesla raises concern over Trump tariffs
14.03UK economy shrank unexpectedly in January
14.03Car sharing switches to electric to boost appeal
14.03Exclusive: Every McDonald's in Britain warned of legal action over failing to tackle staff sex abuse
13.03Continental Refining Company targets Southeastern feed mills for cattle-formulated UltraBlend Soymeal
13.03Glenn Laursen Brinkman
More »