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Bacardi assembles influencer team to push Conga remake - video

2020-11-23 17:57:00| Daily beverage news and comment - from just-drinks.com

Bacardi has teamed up with influencers including a Latin Grammy-award winning musician, a swimsuit model and a criminal justice reform advocate in a new US marketing campaign for its namesake rum brand.

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Learn How To Create A Successful B2B Influencer Marketing Program with Lee Odden at #MPB2B

2020-10-29 13:04:45| Marketing and Public Relations - M&O

How can you create a successful B2B influencer marketing program that will grow brand awareness and make huge contributions to the sales pipeline? Find out on Thursday, November 5, as TopRank Marketing chief executive Lee Odden will speak at MarketingProfs B2B Forum 2020, taking place virtually. WHEN TO CATCH LEE Thursday, November 5th 12:55pm 1:25pm (Eastern) Solo Presentation by Lee Odden: New Research: How to be Successful With Influencer Marketing Hundreds of marketers were recently surveyed to identify strategies, tactics, best practices, and predictions for the future of influence in B2B. The findings: 60% of marketers don't have the knowledge to execute or have the right skills in house to implement ongoing influencer marketing programs. And yet, of those that do engage influencers, 96% feel they are successful. Discover what theyre doing that can help you get you influencer programs working for your brand. At the end of this session you will be able to: : Understand why marketers running Always-On programs are very successful vs. those who do periodic campaigns Incorporate the top 5 things the most successful influencer marketers do to build brand awareness and generate leads Reference one B2B brand who worked with influencers to grow brand awareness and make huge contributions to their sales pipeline Complete details about this insightful new session with Lee are available here. WED LOVE TO SEE YOU VIRTUALLY AT #MPB2B 2020! We hope youll join Lee at #MPB2B 2020, which takes place from November 4 - 5. Be sure to follow our live-blogging coverage throughout the week on TopRankBlog.com, and be sure to also follow @TopRank, @leeodden on Twitter for live conference updates, and keep track of the conference hashtag #MPB2B. Prepare for Lee's MarketingProfs B2B Forum 2020 session and learn more about B2B influencer marketing in our groundbreaking new 2020 State of B2B Influencer Marketing Research Report. The post Learn How To Create A Successful B2B Influencer Marketing Program with Lee Odden at #MPB2B appeared first on Newsroom.

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TopRank Marketing Client, LinkedIn, Wins 2020 ANA B2 Award for B2B Influencer Marketing

2020-09-22 12:30:10| Marketing and Public Relations - M&O

The team at TopRank Marketing are thrilled to announce that our client LinkedIn has won the Association of National Advertisers (ANA) B2 Award for a B2B influencer marketing program! The award winning work was a Social-First Approach to Engaging Influencers & Audiences Alike campaign which earned a silver in the social media category, for LinkedIn. The challenge: B2B marketers and sales professionals are inundated with impersonal information and yet with over 700 million registered users, the LinkedIn platform presents an important opportunity for LinkedIn to engage its own target audience. The solution: To reach distracted decision makers in an authentic way, LinkedIn Marketing and Sales Solutions business unit aimed to better humanize LinkedIn as a brand. LinkedIn partnered with industry sales and marketing experts and featured their real-life struggles, stories and obstacles in ways every professional could relate to. The results: By surfacing the human side of work and featured authentic stories from trusted experts the program goals for audience, reach and engagement were exceeded: 1,000% increase in post engagements over the previous 12 months 54.2 million potential reach from influencer mentions of the brand Click here to see the full LinkedIn Influencer Marketing case study details. The ANAs B2 Awards recognize the top performing B2B marketers with a unique focus on driving demonstrable business results, and in 2020 entrants submitted in 47 categories which have evolved to reflect the growing role of B2B marketing and rapid industry changes. LinkedIn Looks at Whats Next in Marketing Content Together At LinkedIn, weve worked with the TopRank Marketing team for about two to three years now, and what I really like about working with TopRank is they really, truly come to the table as collaborative partners, Judy Tian, marketing manager at LinkedIn observed. Ive worked with a number of agencies where in marketing, Im asking for deliverable A and they just give me deliverable A. But whats great about TopRank is they also think about B, C, and D and really try to push my thinking of whats next, Judy added. I think in marketing you are only as good as the creativity of your team and your ideas. The more voices that we bring to the table and the more proactiveness and willingness of everyone contributing ideas, the better off your marketing campaigns will be, and for us at LinkedIn, TopRank has truly become an extension of our own marketing team, Judy explained. https://youtu.be/GZqIO8yDFQM Get Your Own Award-Winning Results From TopRank Marketing Were honored to win the ANA B2 Awards silver award for our valued client LinkedIn. Recognized in Forresters B2B Marketing Agencies, North America report, TopRank Marketing delivers award-winning content marketing work to clients including LinkedIn, AT&T, Adobe, SAP, Dell, 3M, monday.com and others. Contact us today to discover how we can help create award-winning marketing for you. To learn more about B2B influencer marketing trends, best practices and predictions for the future, be sure to access the all new 2020 State of B2B Influencer Marketing Report, which features insights from hundreds of marketers surveyed as well as expert analysis by the TopRank Marketing team and contributions from marketers at some of the top B2B brands in the world. The post TopRank Marketing Client, LinkedIn, Wins 2020 ANA B2 Award for B2B Influencer Marketing appeared first on Newsroom.

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B2B Influencer Marketing Report Finds Always-On Programs 12X More Successful Than Periodic Campaigns

2020-08-11 17:11:21| Marketing and Public Relations - M&O

74% of B2B marketers agree influencer marketing improves customer and prospect experiences, only 19% are running ongoing influencer marketing programs The 2020 State of B2B Influencer Marketing Report also includes case studies from SAP, LinkedIn, monday.com, and Cherwell Software FOR IMMEDIATE RELEASE [August 11, 2020], Minneapolis, MN — Award-winning B2B marketing agency TopRank Marketing released […] The post B2B Influencer Marketing Report Finds Always-On Programs 12X More Successful Than Periodic Campaigns appeared first on Newsroom.

Tags: report marketing programs successful