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Tag: influencer
Catch TopRank Marketing Speaking On Influencer Collaboration & The Confluence Equation at MarketingProfs B2B Marketing Forum
2018-11-12 17:11:57| Marketing and Public Relations - M&O
MarketingProfs is set to hold its big 12th annual B2B Marketing Forum event in San Francisco over the week of November 13 – 16. If youll be among the many B2B marketing industry professionals attending, be sure not to miss our sessions featuring TopRank Marketing CEO Lee Odden and senior digital strategy director Ashley Zeckman.… The post Catch TopRank Marketing Speaking On Influencer Collaboration & The Confluence Equation at MarketingProf’s B2B Marketing Forum appeared first on Newsroom.
Tags: forum
marketing
speaking
collaboration
See Lee Odden Speak at Nimble Virtual Event: The Ultimate Influencer Marketing Playbook LIVE
2018-10-05 22:03:46| Marketing and Public Relations - M&O
What is the state of influencer marketing in today’s B2B and B2C space, and how can you find and build mutually beneficial relationships with the right influencers? Join TopRank Marketing chief executive Lee Odden and a panel of four other industry experts including Jon Ferrara, Marcy Massura, Sam Fiorella and Brian Carter for Nimble’s “Ultimate… The post See Lee Odden Speak at Nimble Virtual Event: The Ultimate Influencer Marketing Playbook LIVE appeared first on Newsroom.
Tags: live
event
marketing
lee
TopRanks Influencer Content Campaign for #CMWorld Scores 258% Increase Over Benchmark
2018-08-30 12:00:17| Marketing and Public Relations - M&O
Committing to content quality over quantity. Striving for relevance and resonance. Ensuring tactical integration. Building credibility for all by elevating influential voices. Marketers know the rules of the content marketing game, but the gaming environment has never been more challenging. From ad blockers and growing consumer distrust to content shock and organic search and social… The post TopRank’s Influencer Content Campaign for #CMWorld Scores 258% Increase Over Benchmark appeared first on Newsroom.
Tags: content
increase
campaign
scores
Learn How Influencer Marketing Can Grow Your Business with @TopRank Marketing at #CMWorld
2018-08-23 18:57:00| Marketing and Public Relations - M&O
In less than two weeks TopRank Marketing chief executive Lee Odden and digital strategy director Ashley Zeckman will speak at one of the world's biggest content marketing conferences, as Content Marketing World 2018 takes place September 4 7 in Cleveland, Ohio. Lee will be making his eighth journey to Content Marketing World every one since the inaugural event in 2011 where he'll be presenting both a workshop and a solo presentation, while for Ashley 2018 marks her fourth year at the massive conference. Here's Lee and Content Marketing Institute founder Joe Pulizzi at the very first conference: Ashley and Lee will be joined by a team of other TopRank Marketing professionals for a fantastic learning, networking, and live-blogging experience. WHEN TO CATCH LEE AND ASHLEY September 4th - 1:00pm - 4:00pm Workshop with Lee Odden: Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content 91% of B2B companies use content marketing (CMI/MarketingProfs) but 50% of content gets 8 shares or less (Buzzsumo). Houston, we have a problem! What good is your out of this world content if no one experiences it? In this space-themed workshop, youll join Content Marketing Commander Lee Odden for an interstellar experience on how to effectively build content amplification into the before, during and after of the content creation process. (rocket fuel not included) Hell share the tips, tricks and tactics hes learned over 17 years of working with content payloads of all shapes and sizes that have rocketed B2B brands to success. September 5th - 1:45pm - 2:30pm Solo Presentation with Lee Odden: The Confluence Equation: How Content and Influencers Drive B2B Marketing Success Whats the secret formula to scalable, quality content? Find out how B2B brands, big and small like SAP, Dell, Cherwell and DivvyHQ able to create more awareness, engagement and pipeline with the confluence equation. Join influencer marketing pro Lee Odden as he shares a framework, formula and tools for content marketing success working with influencers. September 6th - 12:05pm - 12:50pm Solo Presentation with Ashley Zeckman: Influencer Marketing is only for B2C Brands (& Other Lies Your Parents Told You) For years celebrities have been gracing the covers of magazines, acting in commercials and pimping out their social media profiles for pay. But should that really be considered influencer marketing? While it may seem like B2C brands have influencer marketing all figured out, there is even more opportunity for B2B brands to begin building meaningful influencer relationships. See successful stories of content and influencer marketing in action as well as steps for getting scrappy and creating a stellar experience for audiences and influencers alike. Be sure to register using the Content Marketing World app before Lee and Ashley's sessions fill up, and check out some of the other amazing speakers we're looking forward to seeing. WE'D LOVE TO SEE YOU AT CONTENT MARKETING WORLD 2018! Along with Lee and Ashley, you can meet Jane, Nick and Annie from our team as they'll be in attendance and live-blogging many presentations. We hope you'll join Lee, Ashley, and the rest of the TopRank Marketing crew who will be at Content Marketing World 2018 over the week of September 4 7. Whether you can attend or not, follow our extensive live-blogging coverage throughout the week on TopRankBlog.com, and be sure to also follow @TopRank, @leeodden and @azeckman on Twitter for live conference updates. The post Learn How Influencer Marketing Can Grow Your Business with @TopRank Marketing at #CMWorld appeared first on Newsroom.
Tags: business
learn
marketing
grow
Integrated Influencer Content Campaign Crushes Pageview, Social Share Benchmarks
2018-06-25 20:09:04| Marketing and Public Relations - M&O
As businesses strive to become more data-driven, theres little doubt that financial planning and analysis (FP&A) is taking on a larger role in guiding the future of the entire organization. Simply put, finance departments are no longer merely providing static management reports; theyre tasked with being forward-thinking, trusted advisors to help steer the enterprise. And with the right data and analytical capabilities, Prophixa leading provider of corporate performance management (CPM) software solutionsbelieves finance departments can and will shape the future of business. However, in its recent FP&A Empowerment: The Evolution of Technology & Trends survey, Prophix found that just 12% of FP&A professionals say they have access to the right data at the right time to inform strategic decisions. So, with the goal of inspiring and guiding FP&A professionals, as well as building awareness around its recent survey and CPM solution, Prophix partnered with TopRank Marketing to develop a crush-worthy integrated influencer content campaign. What were the results? Keep reading to find out. Driving Awareness with Insights & Expert Advice Original research and influencer content are two incredibly powerful content marketing tools, helping build brand authority, credibility, and brand awareness. And together theyre a crush-worthy force. With the survey results in hand, the TopRank Marketing team went to work to design a Candy Crush-themed campaign, engaging industry experts and thought leaders to take a peek at the results and offer their perspective and advice. To create a consistent drumbeat, content assets within the campaign were (and are still) being rolled out in phases. A power page featuring an interactive quiz leveraging influencer insights served as the anchor asset to draw the audience in and make it fun to engage. In addition, other tactics included: Blog content including an influencer round-up post, as well as an interview series featuring 10 influencers Organic social media promotion Paid social media promotion Influencer social amplification Infographic Email What Were the Results? Blog Content The first content piece, the influencer round-up blog, was launched in December 2017. Within the first four months of being live, it holds the title of Prophixs top-shared blog post within the last year. Furthermore, we saw: 15-times the number of social shares (compare to benchmark) Top performing blog post in the past 12 months in terms of views, more than 10x the average post As for other blog content, our influencer interview pieces are still rolling out, with seven out of 10 being published to date and a total pageview count of more than 1,000 and counting. Power Page and Interactive Quiz Serving as the core content anchor, within the first 45 days, the power page garnered 1,654 unique views (with 2,604 total views of the interactive quiz), which is a view rate 6-times higher than the benchmark for a similar resource. In addition, the power page: Sits in the Top 5 for shared pages in the past 12 months, which is 3-times the average share rate Was the fourth most trafficked page (behind the Home, About Us, and Privacy pages), accounting for 4% of all site traffic Ready to Crush with an Integrated Influencer Campaign? Were ready to help you do just that. Learn more about our influencer marketing services or get in touch with us today. The post Integrated Influencer Content Campaign Crushes Pageview, Social Share Benchmarks appeared first on Newsroom.
Tags: content
social
share
integrated
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