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Tag: influencer
Infographic How to Build A B2B Influencer Marketing Strategy for 2020
2019-07-30 14:46:50| Marketing and Public Relations - M&O
With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase influencer marketing their minds quickly jump to an image […] The post Infographic – How to Build A B2B Influencer Marketing Strategy for 2020 appeared first on Newsroom.
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Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content
2019-07-26 16:35:55| Marketing and Public Relations - M&O
The marketing technology landscape is massive, and growing with incredible velocity. A 2019 study charted more than 7,000 different martech solutions from a multitude of unique vendors. Needless to say, theres a lot of competition for attention in this space, so companies operating here must elevate their digital strategies to rise above. Arm Treasure Data […] The post Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content appeared first on Newsroom.
Tags: content
data
thought
tech
Infographic The CMOs Guide to B2B Influencer Marketing
2019-07-17 13:23:39| Marketing and Public Relations - M&O
65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […] The post Infographic – The CMO’s Guide to B2B Influencer Marketing appeared first on Newsroom.
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marketing
b2b
cmos
How To Jumpstart a B2B Influencer Marketing Program Free Webinar
2019-07-11 21:02:05| Marketing and Public Relations - M&O
How do you develop a best-answer B2B influencer marketing program? Find out by joining TopRank Marketing chief executive Lee Odden in a free upcoming live webinar, and get his latest B2B marketing insight as we push towards 2020. Next up will be Lee’s July 17 Content Marketing Institute webinar: Live Webinar: How to Jumpstart a […] The post How To Jumpstart a B2B Influencer Marketing Program – Free Webinar appeared first on Newsroom.
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b2b
Infographic The Essentials of Influencer Marketing You Need to Know Now
2019-07-09 13:28:24| Marketing and Public Relations - M&O
According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years. Clearly, more companies are moving into the world of influencer marketing. Recent research […] The post Infographic – The Essentials of Influencer Marketing You Need to Know Now appeared first on Newsroom.
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