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Tag: optimize
Learn to Optimize Marketing Performance with Influence, Trust and Authentic Content
2020-07-30 14:06:58| Marketing and Public Relations - M&O
If you you looking to optimize your content performance, navigate marketing during the pandemic or improve customer experience, you will be able to do all three by taking part in three upcoming virtual event presentations during August featuring our CEO Lee Odden and senior director of digital strategy Ashley Zeckman. ContentTECH Summit August 10 – […] The post Learn to Optimize Marketing Performance with Influence, Trust and Authentic Content appeared first on Newsroom.
Tags: content
learn
performance
marketing
mCloud, nybl Partner to Jointly Optimize First 2,000 Oil Wells in Kuwait, North America
2020-06-24 15:52:57| OGI
Included in this agreement is cooperation with nybl to deliver a joint solution that will connect and optimize an initial 2,000 oil wells in North America and Kuwait. Cooperation on this solution is now underway.
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Learn How to Optimize Customer Experience with SEO and Influence #CMC2020
2020-04-16 13:00:56| Marketing and Public Relations - M&O
How can you optimize customer experience with search engine optimization (SEO) and influence? Join TopRank Marketing chief executive and co-founder Lee Odden as he shares 5 steps to create an influencer content program, 3 SEO tips for optimizing your own influence, and more during the virtual Content Marketing Conference 2020 event on April 21 – […] The post Learn How to Optimize Customer Experience with SEO and Influence #CMC2020 appeared first on Newsroom.
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experience
customer
influence
Rolls-Royce and ASI Mining plan to optimize MTU engines for autonomous operations
2020-03-12 09:55:39| Green Car Congress
Tags: plan
operations
engines
mining
How To Optimize ABM With Influencer Marketing at #B2BMX With @LeeOdden
2020-02-17 18:17:29| Marketing and Public Relations - M&O
According to a new study from ITSMA / ABM Leadership Alliance, 73% of B2B marketers plan to increase ABM budgets in 2020 and 71% saw greater ROI within their ABM efforts compared to their traditional marketing initiatives. There is momentum behind ABM in the B2B marketing world and yet there is still opportunity optimize for effectiveness. Research from Demand Gen Report tells us that 95% of marketers prefer credible content from industry influencers (a 30% YoY increase) and most ABM playbooks include no mention of influencer integration at all. Are B2B brands' ABM programs leaving performance gains on the table by not considering the impact that influence plays on their target accounts? How can ambitious marketers optimize the performance of their account-based-marketing (ABM) programs? To answer that question, we invite you to join TopRank Marketing chief executive and co-founder Lee Odden as he explores how influencer marketing can drives optimization of ABM performance, as he presents at the B2B Marketing Exchange 2020 conference on Wednesday, February 26, 2020 at 10:40 a.m. Mountain Time in Scottsdale, Arizona. The 2020 edition of the B2BMX conference will be the 8th year in a row that Lee has presented at this leading event for B2B marketers. Below is a video of Lee's co-keynote presentation at a past B2BMX with Alex Rynne of LinkedIn: To help make the decision to attend B2BMX 2020 easier, Lee has partnered with B2BMX to provide a 25% off discount code. Just use B2BMXODDEN when registering for the discount. B2B Marketing Exchange 2020 Lee's presentation at the 2020 B2BMX conference, "How To Optimize ABM Results With Influencer Marketing" will help B2B marketers understand how they can leverage the power of influence to connect more quickly and effectively with target accounts. For more details, here's the official presentation abstract: Focusing on accounts with the biggest revenue potential requires every competitive advantage. But ABM alone is not enough to break through to distracted and distrustful decision makers. To connect with accounts more effectively, B2B marketers are increasingly adopting influencer marketing to build trust, reach and engagement. This presentation from B2B and influencer marketing expert Lee Odden will share how B2B marketers can identify the influencers that resonate most with target account contacts, as well as create greater influence among client facing contacts. In this presentation you'll learn: How an ABM and influencer marketing integration model inspires strategy How to determine what topics and content resonate with your target accounts How to identify who is influential to the people within your targeted accounts How to grow influence for sales and the brand Registration and complete B2BMX conference details are available on the official event website. Be sure to use the 25% off discount code: B2BMXODDEN We hope you'll join us in Scottsdale for Lee's latest insightful presentation, and be sure to follow along on Twitter using the #B2BMX hashtag. In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog. You can also watch this interview with Lee by the B2BMX editorial team as they talk about how B2B Shouldn't Be Boring and How To Revitalize Your Content: If you'd like to talk with us directly about how to improve your own influencer marketing performance like we have for B2B brands ranging from Adobe to LinkedIn, connect with us here. The post How To Optimize ABM With Influencer Marketing at #B2BMX With @LeeOdden appeared first on Newsroom.
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