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Wines of Germany eyes younger consumers with 2018 UK marketing campaign

2018-01-11 13:14:00| Daily beverage news and comment - from just-drinks.com

The trade organisation for German wines has announced marketing plans for this year as it looks to reach younger consumers in the UK market.

Tags: germany marketing eyes campaign

Tommy Hilfiger targets younger market, rebrands denim line

2017-11-02 12:40:00| Daily apparel & textile news and comment - from just-style.com

In a bid to accelerate growth by appealing to its younger consumers, PVH's Tommy Hilfiger business is rebranding its global denim offering as Tommy Jeans, transitioning from the current Hilfiger Denim label starting with its pre-spring 2018 collection.

Tags: line market targets tommy

Why the past isn't all it's cracked up be, for younger consumers - Comment

2017-10-31 10:25:00| Daily beverage news and comment - from just-drinks.com

Nostalgia is a gloriously strange beast at the best of times. When it comes to marketing, however, brand owners would do well to consider the consumer's complicated relationship with the past. Spirits commentator Neil Ridley investigates.

Tags: up comment past consumers

MANAs Young Professional Organization Invites Younger Members to Join Their Special Interest Group

2017-10-10 23:00:58| MANAonline.org

A couple of years ago, MANA started a Special Interest Group for its younger members (under 35 years old). They met through conference calls and discussed issues younger manufacturers’ representatives face. If you are 35 or younger and want to

Tags: group special members join