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76% of US broadband households had OTT subscription in Q1 2020

2020-06-08 15:00:55| Digital TV News

Research from Parks Associates finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. 62% subscribed to a traditional pay-TV service.

Tags: subscription broadband ott households

 

Mumsnet launches subscription plea in 'squeaky-bum time'

2020-04-21 15:46:00| BBC News | Business | UK Edition

Parent platforms are having to adapt to survive as ad revenue declines.

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The Coca-Cola Co launches NPD subscription service

2020-01-07 13:59:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co's North American unit has launched a subscription service, giving consumers the chance to try new products.

Tags: service subscription launches npd

 

Survey sees streaming subscription fatigue among U.S. consumers

2020-01-06 19:30:52| Digital TV News

59% of Americans are not willing to pay more than $20 a month for streaming TV services, according to a survey by The Trade Desk. Furthermore, 75% will not pay more than $30 a month. These results suggest a subscription fatigue threshold for TV streaming services.

Tags: survey subscription consumers sees

 

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