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UK: Diageo launches GBP15m Smirnoff push with TV ad - video

2014-09-23 16:41:46| Daily beverage news and comment - from just-drinks.com

Diageo has unveiled a new Smirnoff TV ad in a GBP15m (US$24.5m) marketing push for the vodka brand in the UK.

Tags: video push launches smirnoff

 

Product Launch - US: Diageo's Smirnoff Sorbet Light Summer Strawberry, White Peach

2014-07-30 16:24:00| Daily beverage news and comment - from just-drinks.com

Diageo has released two further additions to its Smirnoff Sorbet Light lower-calorie portfolio in the US.

Tags: product white light summer

 
 

Product Launch - TRAVEL RETAIL: Diageo's Smirnoff White

2014-06-09 11:40:00| Daily beverage news and comment - from just-drinks.com

Diageo has launched a Smirnoff vodka extension that is designed to be served neat straight from the freezer.

Tags: product travel white retail

 

INDIA: Smirnoff joins Johnnie Walker on Diageo's Formula One podium

2014-05-01 14:05:00| Daily beverage news and comment - from just-drinks.com

Diageo has secured a second spirits brand to appear on the Formula One starting grid, with Smirnoff set to replace Whyte & Mackay on the Sahara Force India F1 car.

Tags: india formula walker joins

 

GLOBAL: Diageo unveils global Smirnoff push - video

2014-04-09 16:36:04| Daily beverage news and comment - from just-drinks.com

Diageo has released details of a new global multi-media marketing campaign for its Smirnoff vodka brand.

Tags: video global push unveils

 

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