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LGBTQ stars appear in Diageo's new Smirnoff campaign that says vodka is "for everyone" - video

2018-08-21 14:11:00| Daily beverage news and comment - from just-drinks.com

Diageo has signed up prominent LGBTQ personalities to star in its latest Smirnoff vodka campaign, alongside brand regular Ted Danson.

Tags: is video stars campaign

 

Diageo's Smirnoff Moscow Mule - Product Launch

2018-07-31 13:13:00| Daily beverage news and comment - from just-drinks.com

Diageo has added another limited-edition flavoured Smirnoff vodka to its line-up: Smirnoff Moscow Mule, a ginger- and lime-infused vodka-based ready-to-mix product bottled at 30% abv.

Tags: product launch moscow mule

 
 

Diageo goes local with limited-edition Smirnoff bottles

2018-07-26 04:26:00| Daily beverage news and comment - from just-drinks.com

Diageo has unveiled the first in a line of new Smirnoff vodka bottles that namecheck major North American cities and regions.

Tags: local bottles smirnoff diageo

 

Diageo to pay for 4 July holiday in Smirnoff Ice campaign

2018-06-26 14:56:00| Daily beverage news and comment - from just-drinks.com

Diageo is joining the trend for experiential prizes with a Smirnoff Ice giveaway that offers to pay US consumers to take a holiday over the upcoming 4 July celebrations.

Tags: july pay holiday ice

 

Smirnoff teams with Ladbible for online activation - video

2018-06-01 13:38:00| Daily beverage news and comment - from just-drinks.com

Diageo has lined up an online partnership in the UK with social media and entertainment business Ladbible Group for its Smirnoff vodka brand.

Tags: online video teams activation

 

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