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Diageo lines up US Smirnoff Spiked Sparkling Seltzer holiday push

2018-12-05 15:47:00| Daily beverage news and comment - from just-drinks.com

Diageo has launched a festive campaign in the US for its Smirnoff Spiked Sparkling Seltzer brand.

"The future isn't to get concerned about monolithic brands like Bacardi and Smirnoff, but to encourage and focus on the innovators" - Interview - Amber Beverage Group CEO Seymour Ferreira

2018-10-30 13:24:00| Daily beverage news and comment - from just-drinks.com

Amber Beverage Group is a good example of a mid-tier alcohol company. Part of the SPI Group, the company employs around 2,000 across its production sites in the Baltics, Russia, Mexico and the UK. It also distributes global brands including its own Riga Black Balsam and Moskovskaya vodkas across the world. According to CEO Seymour Ferreira, Amber prides itself on having global reach while remaining small enough to be as agile as a start-up. Earlier this month, just-drinks sat down with Ferreira to talk about how to compete with the giants of the industry, the difficulties of finding good distributors and why cannabis and low-alcohol offer attractive growth for the future.

Tags: the group future focus

HP picks Label Impressions for global launch of Smirnoff sleeves made with SmartStream D4D

2018-10-29 14:33:00| Label and Narrow Web Breaking News

The software was used to create stunning individualized Yarza Twins designs for the vodka brand.

Tags: with made global label

Smirnoff, Moet & Chandon drop off most valuable brand list

2018-10-09 13:59:00| Daily beverage news and comment - from just-drinks.com

Several beverage products have slipped down a list of the world's most valuable consumer brands, with Diageo's Smirnoff vodka and LVMH's Moët & Chandon Champagne exiting the rankings altogether.

Tags: list brand drop valuable