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"I can see us getting Smirnoff into growth next year in the US" - Interview - Diageo CEO Ivan Menezes
2017-07-27 15:05:00| Daily beverage news and comment - from just-drinks.com
Following today's full-year 2017 results, just-drinks spoke to Diageo CEO Ivan Menezes about regional challenges, product innovation and acquisition strategy.
"I can see us getting Smirnoff into growth in the US next year" - Interview - Diageo CEO Ivan Menezes
2017-07-27 15:05:00| Daily beverage news and comment - from just-drinks.com
Following today's full-year 2017 results, just-drinks spoke to Diageo CEO Ivan Menezes about regional challenges, product innovation and acquisition strategy.
Tags: us
year
growth
interview
Ted Danson pushes Smirnoff in new US activation - video
2017-07-19 14:01:00| Daily beverage news and comment - from just-drinks.com
Diageo has recruited actor Ted Danson to front a series of online adverts for Smirnoff in the US.
Tags: video
ted
activation
pushes
Fifth Generation's Tito's vodka closes in on Smirnoff in US - figures
2017-07-06 17:11:44| Daily beverage news and comment - from just-drinks.com
Tito's Handmade Vodka was a "whisper" away from catching Diageo's Smirnoff in the race over US vodka share last year, a new report has claimed.
Tags: us
figures
generations
closes
Diageo appoints Vince Hudson as new Smirnoff head
2016-07-22 14:18:00| Daily beverage news and comment - from just-drinks.com
Diageo has named a new global head for its biggest spirits brand, Smirnoff vodka.
Tags: head
hudson
vince
appoints
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