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IAB Tech Lab proposes Data Transparency Framework for digital advertising

2018-05-23 16:30:55| Digital TV News

The IAB Technology Lab has announced the release of Data Transparency Framework 1.0 for public commentguidance that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising.

Tags: data digital advertising tech

 

IAB Tech Lab releases OTT Identifier for Advertising guidelines for comment

2018-04-03 16:30:38| Digital TV News

The IAB Technology Laboratory has released 'Guidelines for Identifier for Advertising on OTT Platforms' with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments.

Tags: comment advertising tech releases

 
 

Interra Systems first QC vendor to support IAB VAST protocol

2018-03-28 14:30:49| Digital TV News

Interra Systems has announced that its BATON automated quality control (QC) solution now supports the IAB's Video Ad Serving Template (VAST) protocol, a universal XML specification for serving digital video ads to players.

Tags: support systems vast vendor

 

IAB whitepaper explores use of blockchain for video advertising

2018-02-08 16:30:28| Digital TV News

The Interactive Advertising Bureau (IAB) has a whitepaper that uncovers strong use cases for blockchain technology in digital video advertising, with a focus on over-the-top (OTT) advertising.

Tags: video advertising explores whitepaper

 

IAB & 4As release Ts&Cs addendum for long-form video

2018-01-04 16:30:15| Digital TV News

The Interactive Advertising Bureau (IAB) and 4As (American Association of Advertising Agencies) have released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009.

Tags: video release addendum iab

 

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