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Tag: iab
IAB Tech Lab proposes Data Transparency Framework for digital advertising
2018-05-23 16:30:55| Digital TV News
The IAB Technology Lab has announced the release of Data Transparency Framework 1.0 for public commentguidance that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising.
Tags: data
digital
advertising
tech
IAB Tech Lab releases OTT Identifier for Advertising guidelines for comment
2018-04-03 16:30:38| Digital TV News
The IAB Technology Laboratory has released 'Guidelines for Identifier for Advertising on OTT Platforms' with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments.
Tags: comment
advertising
tech
releases
Interra Systems first QC vendor to support IAB VAST protocol
2018-03-28 14:30:49| Digital TV News
Interra Systems has announced that its BATON automated quality control (QC) solution now supports the IAB's Video Ad Serving Template (VAST) protocol, a universal XML specification for serving digital video ads to players.
Tags: support
systems
vast
vendor
IAB whitepaper explores use of blockchain for video advertising
2018-02-08 16:30:28| Digital TV News
The Interactive Advertising Bureau (IAB) has a whitepaper that uncovers strong use cases for blockchain technology in digital video advertising, with a focus on over-the-top (OTT) advertising.
Tags: video
advertising
explores
whitepaper
IAB & 4As release Ts&Cs addendum for long-form video
2018-01-04 16:30:15| Digital TV News
The Interactive Advertising Bureau (IAB) and 4As (American Association of Advertising Agencies) have released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009.
Tags: video
release
addendum
iab