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Meet Boonton, New Jerseys Successful Dodge Dealership Owner!
2013-08-26 23:06:48| AutomotiveDigest.com - Automotive Industry News
The Problem: Boonton, New Jersey is a small town thats home to John Johnson Dodge. After changing ownership in 2006, new owner John Johnson knew some drastic changes were needed in order to ensure the struggling dealerships survival. The Solution: Since taking over the dealership, John Johnson has been relentless in his efforts to set the dealership toward a profitable mode once again. Just one month after taking over the dealership, Johnson turned to OneCommand to deliver relationship marketing solutions. John Johnson Dodge wasnt even sure it would be around for another year, as the Chrysler Company bankruptcy loomed in the background. Today, John Johnson wants dealers to keep reading and learn more about the plan he put into place and the results of his struggle to stay in business.The Article Meet Boonton, New Jerseys Successful Dodge Dealership Owner! appeared first on Automotive Digest.
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Dealership Acquisitions Are On the Rise
2013-08-21 09:00:05| AutomotiveDigest.com - Automotive Industry News
According to a recent Automotive Retail Buy-Sell Report from the Presidio Group LLC, the market is currently white-hot for dealership purchases. Learn more about why dealership acquisitions are a hot commodity right now. [More]The Article Dealership Acquisitions Are On the Rise appeared first on Automotive Digest.
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Doc's dynasty: Harley dealership a piece of Hog heaven for bikers, tourists alike
2013-08-18 17:55:02| Automakers - Topix.net
Tracking down the namesake behind Doc's Harley-Davidson of Shawano County is a far cry from simply checking his office or the showroom floor.
Are You Using Your Dealership Talent to Boost Your Brand?
2013-08-18 00:35:53| AutomotiveDigest.com - Automotive Industry News
The Backstory: There has been a lot of buzz building recently about dealerships focusing more on employee messaging harnessing your employees to help with the overall dealership image. The whole concept of marketing your brand within a brand has demonstrated its importance within the last year and is increasingly improving its importance as dealers see an uptick in page views on the staff pages of their websites. At Issue: As dealers, you want the public to have a clear sense of who you are and what you offer because of the impact this can have on sales and growthbut are you missing out on a key talent sitting right there in your dealership? Ryan Leslie, Director of Dealer Reputation Strategy at DealerRater.com, urges dealers to promote their reputation management strategy from within the dealership and, as you keep reading and drill on down, you will learn more about what Ryan has in mind for boosting your dealership brand.The Article Are You Using Your Dealership Talent to Boost Your Brand? appeared first on Automotive Digest.
Improving Dealership Image Begins at the Dealership
2013-08-16 19:34:56| AutomotiveDigest.com - Automotive Industry News
The Problem at Most Dealerships: Car dealerships often start with a bad reputation in a shoppers mind particularly if the customer is unfamiliar with your dealership, statistically they just assume the dealership cant be trusted. Working Toward a Solution: Reputation management is something thats top-of-mind for most dealerships today. But reputation management and customer loyalty are closely linked. So where do you begin working to improve your current image and gain customers? Start with your employees! Mike Gorun, Managing Partner and CEO of Performance Loyalty Group, gives tips on ways to motivate your sales team and build your dealership image in the community drill down to pick up pointers that will change your dealerships image for the better.The Article Improving Dealership Image Begins at the Dealership appeared first on Automotive Digest.
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