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Five Keys to Increasing Customer Retention at Your Dealership
2013-05-14 18:30:26| AutomotiveDigest.com - Automotive Industry News
Dealerships today spend most of their marketing budgets on acquiring new customers. Those ads in the newspapers arent really meant for current of past customers, they are meant to attract new customers. The cost of customer acquisition ranges from 6 to 10 times more than the cost of customer retention, so what can your dealership do to increase customer retention? Here are five great places to start. Processes Are your processes customer-friendly or are they focused on efficiency? What parts of your processes are your customers complaining about? Examine your processes and put yourself in their shoes. If this were a process you had to go through, would you like it? No matter what the process is for, make sure that your customers know what it is in advance and listen to them when they tell you which parts they dont like, then make changes accordingly. Keep reading!The Article Five Keys to Increasing Customer Retention at Your Dealership appeared first on Automotive Digest.
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Deadline to Participate in 2013 Dealership Workforce Study Extended to June 30 for NADA, ATD Members
2013-05-14 18:14:13| AutomotiveDigest.com - Automotive Industry News
FINAL 58 DWS 2013 Extended to June-mlThe Article Deadline to Participate in 2013 Dealership Workforce Study Extended to June 30 for NADA, ATD Members appeared first on Automotive Digest.
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New Dealership Website for Boyles Auto Sales Built by Carsforsale.com
2013-05-14 04:56:44| Auto Dealers - Topix.net
The team at Carsforsale.com is happy to announce the launch of Boyles Auto Sales' new website.
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2013 Dealership Workforce Study Extended to June 30
2013-05-13 20:33:34| AutomotiveDigest.com - Automotive Industry News
The deadline to participate in the 2013 Dealership Workforce Study has been extended to June 30 to accommodate many requests from dealer members. Its the only study that compares a dealership's compensation and benefits, retention and turnover, work schedules and hours of operation to aggregated peer data. Only NADA and ATD members are eligible to participate, and there is no cost. To participate, visit nadaworkforcestudy.com and follow the step-by-step directions to complete the survey and upload your payroll data file. [More]The Article 2013 Dealership Workforce Study Extended to June 30 appeared first on Automotive Digest.
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Controlling Dealership Collection of Receivables
2013-05-08 19:15:19| AutomotiveDigest.com - Automotive Industry News
Cash is the lifeblood of your business. Risky deals can cripple your cash flow. Thats why controlling the dealerships collection of receivables is vitally important. When times were tough, a lot of dealers and managers took promissory notes and hold checks. But if a check goes south and is returned, its very difficult to collect. And as the receivable gets older, it becomes even harder to collect. It could end up being a write-off. That is intolerable: We work hard for the gross and then we give it away by writing it off because we cant collect. Steve Lane, who teaches Financial Management at the NADA Academy, urges dealers to get better control over their vehicle receivable accounts, acknowledging that the longer an account goes unpaid the more difficult it is to collect. [Read more]The Article Controlling Dealership Collection of Receivables appeared first on Automotive Digest.
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